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What is Nielsen Sports?

At Nielsen Sports, we are dedicated to monitoring performance, which is at the core of our mission. Our comprehensive approach to sponsorship media evaluation utilizes vast amounts of data and insights to maximize opportunities and yield better returns on investment for both rights holders and brands. By combining expert human analysis with extensive data resources and state-of-the-art AI technologies, we can accurately determine the fair market value of sports sponsorships. Our leading-edge research reveals insights that foster more strategic business decisions aligned with your unique challenges. We delve into the interests of sports fans, examining their media consumption patterns, brand preferences, and buying behaviors to demonstrate how these factors impact sponsorship decisions. For more than thirty years, Nielsen has set the standard for gauging brand visibility across diverse media channels, encompassing traditional, on-demand, and social media platforms. Whether interacting with fans in stadiums or working alongside broadcast professionals, our expertise and objectivity enable us to effectively assess the fair market value of sponsorships within the sports sector. Our dedication to continuous innovation guarantees that we remain responsive and provide meaningful insights in a constantly changing market landscape. As we look to the future, our aim is to further enhance our methodologies to stay ahead of emerging trends.

What is Spot?

Elevent leverages a combination of artificial intelligence and human insight to identify logos across television, social media platforms, and the internet. Our extensive media knowledge allows us to monitor and evaluate the visibility of sponsorships effectively. The tracking software we provide is the most advanced tool currently available on the market. During our evaluations, it consistently recorded a higher number of brand mentions than any competing solution. Rather than simply measuring impressions, in-house media planners can access precise market values, enabling a more accurate financial assessment. You will be equipped with a comprehensive dashboard that presents all pertinent information, with results that can be refreshed in real time. Understanding the value of exposure on both broadcast and digital platforms is essential for gauging sponsorship return on investment. By meticulously tracking all your assets, you can enhance the overall value of your sponsorships. Throughout the entire season, leveraging these powerful analytics will empower you to elevate your performance. You’ll be able to make data-driven decisions that maximize your sponsorship potential.

Media

Media

Integrations Supported

Telestream Vantage

Integrations Supported

Google
Zoho Directory

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$7,500
Depending on the hours of feed and number of brands to track. Social, streaming, webcast and linear TV available.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Nielsen Sports

Company Website

nielsensports.com

Company Facts

Organization Name

Elevent

Date Founded

2013

Company Location

Canada

Company Website

elevent.co/software/spot/

Categories and Features

Sponsorship Analytics

Not specified

Categories and Features

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