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What is Trak?

Trak acts as an all-in-one solution for handling sponsorships, allowing brands to optimize their management, execution, and evaluation processes through a single, cohesive interface. By integrating previously fragmented workflows that depended largely on emails, spreadsheets, and presentations, it provides a centralized platform for monitoring agreements, assets, partners, and reporting, ensuring that teams enjoy full visibility throughout every phase of the sponsorship journey. Users can effectively record, track, and evaluate sponsorship opportunities using a well-organized pipeline, which ensures that proposals, approvals, and contracts are processed methodically, thereby minimizing any potential confusion or missed deadlines. The platform also includes powerful tools for managing partners and vendors, enabling users to store all contact details, deal histories, and engagement metrics in one easily accessible spot. In addition, Trak incorporates automation features that streamline task assignments, issue notifications, and support smooth approvals across different departments. Moreover, Trak bolsters activation management by allowing users to monitor deliverables, keep track of deadlines, and coordinate event schedules through collaborative calendars, ultimately enhancing the efficiency of project execution. With these capabilities, Trak not only simplifies sponsorship management but also empowers teams to work more collaboratively and effectively.

What is Nielsen Sports?

At Nielsen Sports, we are dedicated to monitoring performance, which is at the core of our mission. Our comprehensive approach to sponsorship media evaluation utilizes vast amounts of data and insights to maximize opportunities and yield better returns on investment for both rights holders and brands. By combining expert human analysis with extensive data resources and state-of-the-art AI technologies, we can accurately determine the fair market value of sports sponsorships. Our leading-edge research reveals insights that foster more strategic business decisions aligned with your unique challenges. We delve into the interests of sports fans, examining their media consumption patterns, brand preferences, and buying behaviors to demonstrate how these factors impact sponsorship decisions. For more than thirty years, Nielsen has set the standard for gauging brand visibility across diverse media channels, encompassing traditional, on-demand, and social media platforms. Whether interacting with fans in stadiums or working alongside broadcast professionals, our expertise and objectivity enable us to effectively assess the fair market value of sponsorships within the sports sector. Our dedication to continuous innovation guarantees that we remain responsive and provide meaningful insights in a constantly changing market landscape. As we look to the future, our aim is to further enhance our methodologies to stay ahead of emerging trends.

Media

Media

Integrations Supported

Jira
Microsoft PowerPoint
Salesforce
SponsorCX

Integrations Supported

Telestream Vantage

API Availability

API Availability

Pricing Information

$7,000 per year
Free Version

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Not specified

Company Facts

Organization Name

Trak

Company Location

United States

Company Website

www.trak.io

Company Facts

Organization Name

Nielsen Sports

Company Website

nielsensports.com

Categories and Features

Sponsorship Analytics

Not specified

Categories and Features

Sponsorship Analytics

Not specified

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