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What is Nielsen Sports?

At Nielsen Sports, we are dedicated to monitoring performance, which is at the core of our mission. Our comprehensive approach to sponsorship media evaluation utilizes vast amounts of data and insights to maximize opportunities and yield better returns on investment for both rights holders and brands. By combining expert human analysis with extensive data resources and state-of-the-art AI technologies, we can accurately determine the fair market value of sports sponsorships. Our leading-edge research reveals insights that foster more strategic business decisions aligned with your unique challenges. We delve into the interests of sports fans, examining their media consumption patterns, brand preferences, and buying behaviors to demonstrate how these factors impact sponsorship decisions. For more than thirty years, Nielsen has set the standard for gauging brand visibility across diverse media channels, encompassing traditional, on-demand, and social media platforms. Whether interacting with fans in stadiums or working alongside broadcast professionals, our expertise and objectivity enable us to effectively assess the fair market value of sponsorships within the sports sector. Our dedication to continuous innovation guarantees that we remain responsive and provide meaningful insights in a constantly changing market landscape. As we look to the future, our aim is to further enhance our methodologies to stay ahead of emerging trends.

What is Iceberg?

Refrain from presuming the sponsorship costs that brands face; instead, seek out verifiable information through market analyses, much like what is done in the real estate industry. Our cutting-edge tool seamlessly collaborates with our valuation service, delivering an in-depth look at actual sponsorship deals for similar assets within your market, which includes sports, music, and venue-naming rights, thereby facilitating accurate comparisons among various sectors. Regardless of whether you are a service provider, a prominent sponsor, or a title partner, we offer vital data to improve your sponsorship negotiations. Utilize existing comparable agreements to bolster your negotiation tactics. Elevent features a vast and anonymized database filled with thousands of genuine sponsorship contracts, allowing users to set a dependable pricing structure for sponsorship agreements throughout North America. This empowers you to make well-informed choices rooted in actual market conditions, ensuring you are prepared for effective negotiations. By leveraging our platform, you can gain a competitive edge and navigate the sponsorship landscape with greater confidence.

Media

Media

Integrations Supported

DataHub
IBM watsonx.data
Telestream Vantage
e6data

Integrations Supported

DataHub
IBM watsonx.data
Telestream Vantage
e6data

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen Sports

Company Website

nielsensports.com

Company Facts

Organization Name

Elevent

Date Founded

2013

Company Location

Canada

Company Website

elevent.co/software/iceberg/

Categories and Features

Categories and Features

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