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What is Sponsorlytix?
Sponsorlytix is a comprehensive AI-driven platform that leverages computer vision to track, detect, and measure the value of sponsorship brands in the sports and esports industries in real time. The platform monitors brand logos and exposure across ten key assets such as broadcast TV, OTT streaming, team and fan social media accounts, esports events, and traditional news outlets. Using a proprietary algorithm, Sponsorlytix evaluates important metrics including logo position, clarity, size, airtime duration, visibility in mixed exposures, and the size of the viewing audience to deliver precise brand valuation data. It caters to a diverse range of clients including sports clubs, federations, associations, esports organizations, athletes, and media publishers worldwide. The platform provides users with detailed analytics, customizable reports, and access to historical sponsorship data for deeper insights. Its AI and machine learning technologies allow rapid deployment and scaling of sports tracking and sponsorship measurement models. Sponsorlytix’s user-friendly dashboards and real-time updates empower sports organizations to optimize sponsorship strategies and demonstrate clear ROI to partners. The solution is accessible from any device and offers transparency and cost-effectiveness in sponsorship analytics. With a presence in over 100 countries and clients spanning various sports disciplines, Sponsorlytix is a trusted leader in the sponsorship measurement space. Its proprietary technology and methodology set a new standard for accuracy and reliability in sports sponsorship evaluation.
What is Nielsen Sports?
At Nielsen Sports, we are dedicated to monitoring performance, which is at the core of our mission. Our comprehensive approach to sponsorship media evaluation utilizes vast amounts of data and insights to maximize opportunities and yield better returns on investment for both rights holders and brands. By combining expert human analysis with extensive data resources and state-of-the-art AI technologies, we can accurately determine the fair market value of sports sponsorships. Our leading-edge research reveals insights that foster more strategic business decisions aligned with your unique challenges. We delve into the interests of sports fans, examining their media consumption patterns, brand preferences, and buying behaviors to demonstrate how these factors impact sponsorship decisions. For more than thirty years, Nielsen has set the standard for gauging brand visibility across diverse media channels, encompassing traditional, on-demand, and social media platforms. Whether interacting with fans in stadiums or working alongside broadcast professionals, our expertise and objectivity enable us to effectively assess the fair market value of sponsorships within the sports sector. Our dedication to continuous innovation guarantees that we remain responsive and provide meaningful insights in a constantly changing market landscape. As we look to the future, our aim is to further enhance our methodologies to stay ahead of emerging trends.
Integrations Supported
Telestream Vantage
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Sponsorlytix
Date Founded
2024
Company Location
United Kingdom
Company Website
sponsorlytix.ai
Company Facts
Organization Name
Nielsen Sports
Company Website
nielsensports.com