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What is NielsenIQ Consumer Insights?

Make decisions that center around shoppers by gaining a comprehensive understanding of consumer behaviors and upcoming trends. Each purchase is a crucial moment, and by obtaining a complete perspective on the elements that drive consumer choices, you can reveal significant patterns. For your brand to prosper, it's vital to navigate difficult decisions and take decisive actions. NielsenIQ Consumer Insights goes beyond merely identifying the what and why; it focuses on the how, turning research into actionable steps that enable you to make educated decisions. With vital behavioral insights, data-driven recommendations, and strategies for market enhancement, NielsenIQ Consumer Insights serves as your trusted ally in achieving growth. This in-depth and thorough shopper analysis is crafted to meet the changing demands of your clientele effectively. By synchronizing your strategies with these insights, you not only improve customer satisfaction but also foster long-lasting brand loyalty. Thus, leveraging these insights can significantly elevate your competitive edge in the marketplace.

What is GrowthSimple?

Marketers frequently face challenges when it comes to accurately forecasting the path of a customer journey. Nevertheless, through data analysis that reveals trends and behavioral patterns, GrowthSimple is capable of identifying your most valuable customers, finding opportunities for cross-selling and upselling, and estimating lifetime customer value, among other benefits. This comprehensive insight into anticipated customer behaviors equips marketers to create more strategic and well-informed tactics. In a constantly changing marketplace, possessing such knowledge is essential for designing successful marketing strategies. Ultimately, the ability to anticipate the direction of the customer journey is vital for ensuring long-term business growth and prosperity. By leveraging these insights, companies can adapt quickly and stay ahead of their competition.

Media

Media

Integrations Supported

Datadog
Dropbox
HIVERY
HubSpot Marketing Hub
Segment
Splunk APM
Zendesk

Integrations Supported

Datadog
Dropbox
HIVERY
HubSpot Marketing Hub
Segment
Splunk APM
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Date Founded

1923

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/know-your-consumers/

Company Facts

Organization Name

GrowthSimple

Date Founded

2018

Company Location

United States

Company Website

www.growthsimple.ai/

Categories and Features

Categories and Features

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Popular Alternatives

Popular Alternatives

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