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What is NielsenIQ Omnisales?

Gathering extensive sales data from both online and offline channels is essential for realizing the true capabilities of comprehensive omnichannel analysis. The carefully deduplicated data obtained through NielsenIQ’s proprietary techniques provides a clear multi-channel view by eliminating overlaps, thereby saving valuable time. Understanding the complexities of omnichannel sales and market share often requires integrating diverse data sources, which can result in the double-counting of sales and the challenging task of reconciling varying definitions and data sets. With NielsenIQ’s innovative deduplication and category alignment methods, you can remove ambiguity in data integration and focus on the results derived from accurate and clear information. By obtaining a detailed comparison of actual sales across online and offline platforms, businesses can effectively identify and rectify gaps in overall market analysis. This thorough strategy not only improves precision but also equips companies with the ability to make well-informed decisions based on trustworthy insights, ultimately fostering growth in their market strategies. Additionally, continuous monitoring of these metrics can lead to proactive adjustments that enhance overall business performance.

What is Hyllo?

Gain a thorough understanding of how your digital advertising investments impact your in-store profitability. Assess the offline success of your online marketing strategies and uncover how much they drive real-world sales, paying close attention to factors such as timing, location, and frequency. To put it plainly, the value of your data increases significantly when it delivers actionable insights. Utilize our comprehensive suite of analytical tools, which features cross-channel correlations, audience segmentation, and personalized recommendations. We compile data from various sources to tackle the core marketing question—what is the return on investment? With Hyllo, marketing leaders can confidently track where their advertising funds are most effectively translating into actual sales. Our Predictive Analytics platform is crafted for easy integration and provides accurate metrics sourced from all your omnichannel data, facilitating data-driven decision-making that enhances outcomes. This robust tool empowers businesses to make immediate strategic changes, ensuring that their marketing initiatives achieve the best possible performance in a dynamic marketplace. Moreover, by harnessing these insights, companies can refine their strategies and maximize their advertising potential for sustained growth and success.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnisales/

Company Facts

Organization Name

Hyllo Analytics

Date Founded

2016

Company Location

Canada

Company Website

hyllo.io

Categories and Features

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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Popular Alternatives

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