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What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

What is Dolmen?

In an era where digital interactions are becoming increasingly vital for consumers, an astonishing 95% of retail revenue still comes from physical locations. These stores are crucial in helping you gain a better understanding of your clientele. By attracting new customers, you can uncover valuable insights regarding their preferences, buying habits, family situations, and the other retail venues they visit. It is crucial to enhance your database while creating relevant customer segments within a thoroughly secure environment. Elevate the effectiveness of your marketing strategies by utilizing diverse channels like email, SMS, rich SMS, and direct mail. Dolmen acts as a community-centric customer marketing platform that empowers retail businesses to collect and utilize data from both existing and potential customers. With an emphasis on building qualified databases, you can enrich your understanding of customer behavior. This comprehensive marketing solution streamlines the management of your promotional efforts while enabling data gathering across mobile, web, and in-store settings. Employing these resources allows businesses to craft a more tailored experience for every individual customer, ultimately fostering loyalty and driving sales. Enhancing customer relationships can lead to a deeper connection that benefits both the retailer and the consumer.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Company Facts

Organization Name

Dolmen

Date Founded

2011

Company Location

France

Company Website

www.dolmen-tech.com/uk/

Categories and Features

Categories and Features

Local Marketing

Advertising Management
CRM
Email Marketing
Feedback Management
Live Chat
NAP Management (Name/Address/Phone)
Online Listings Management
PR Management
Reporting / Analytics
Review Management
SEO Management
Social Media Management
Store Locator
Website Management

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