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What is NielsenIQ Shelf Architect?

An all-encompassing solution that leverages NielsenIQ’s unique incrementality insights to boost revenue generation is now available. This innovative approach revolutionizes your method of defining, organizing, and presenting your product shelf. With NielsenIQ Shelf Architect, you gain access to a centralized, cloud-based platform specifically designed to address your assortment and merchandising needs. By integrating data and models into a seamless, comprehensive solution, you can streamline your planning processes, improve performance, and support sustainable growth over time. The versatile frameworks and intuitive interface offered by NielsenIQ Shelf Architect create an all-inclusive and user-friendly strategy for your assortment and space planning. Explore the visual tools that allow you to see how your product assortment can be optimized for merchandising through automatically generated planograms. Furthermore, uncover potential opportunities, mitigate risks, and evaluate the sales growth associated with capturing distribution opportunities, all while ensuring your strategic approach remains nimble and adaptive to market changes. This holistic solution not only enhances efficiency but also empowers your team to make data-driven decisions that can lead to significant improvements in sales outcomes.

What is Buzz 3D?

Buzz 3D operates across two specialist domains: Retail Innovation Testing and Pharmaceutical Human Factors Studies. For retailers, FMCG brands and Shopper Research teams, Buzz 3D brings a low-cost Innovation Testing stage to conventional enterprise Category Management workflows. Most organisations have more merchandising, pricing, assortment and planogram concepts than they have time or budget to evaluate, risking stronger opportunities being overlooked. Buzz enables significantly more concepts to be rapidly pre-screened before investing in deeper shopper research and validation. Buzz describes this workflow bottleneck as the "3-Silo Problem", which stifles innovation by limiting throughput. By reducing workflow friction while working alongside enterprise platforms including Blue Yonder (JDA), NIQ Spaceman, Ipsos SimStore and InContext Solutions, Buzz 3D gives you the space to discover where innovation lives, before committing the strongest candidates to deeper validation. Retail Innovation Testing • Rapid Innovation Testing and Concept Pre-Screening • Interactive Planogram Creation • Survey Integration • Shopper Behaviour Capture • Produced in minutes For MedTech and pharmaceutical organisations, Buzz transforms production-ready packaging artwork into interactive virtual packs for remote moderator-led Human Factors, Label Comprehension and Packaging Evaluation studies. Packaging supports interactive flaps, pull-outs, Patient Information Leaflets (PIL) and Instructions for Use (IFU) inserts. Used in over 100 US qualitative studies since 2021, data generated using Buzz has been accepted by the FDA as part of formal regulatory submissions. Pharmaceutical Human Factors • Accelerates formative Human Factors Evaluation • Supports many types of Label Comprehension Studies • Virtual Interactive Packaging (PIL & IFU) • FDA Regulatory Submission Support • Eliminate dependency on physical mock-ups

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Retail : £487
Retail Innovation Testing : Pricing starts at £487 per interactive planogram. Volume discounts apply for larger studies.

Pharma : Please contact us for a tailored quotation.

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/shelf-architect/

Company Facts

Organization Name

Buzz 3D

Date Founded

1996

Company Location

United Kingdom

Company Website

web.buzz3d.com

Categories and Features

Planogram

Not specified

Retail Execution

Not specified

Categories and Features

Planogram

Not specified

Virtual Shopping

Not specified

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