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What is NielsenIQ Shelf Architect?

An all-encompassing solution that leverages NielsenIQ’s unique incrementality insights to boost revenue generation is now available. This innovative approach revolutionizes your method of defining, organizing, and presenting your product shelf. With NielsenIQ Shelf Architect, you gain access to a centralized, cloud-based platform specifically designed to address your assortment and merchandising needs. By integrating data and models into a seamless, comprehensive solution, you can streamline your planning processes, improve performance, and support sustainable growth over time. The versatile frameworks and intuitive interface offered by NielsenIQ Shelf Architect create an all-inclusive and user-friendly strategy for your assortment and space planning. Explore the visual tools that allow you to see how your product assortment can be optimized for merchandising through automatically generated planograms. Furthermore, uncover potential opportunities, mitigate risks, and evaluate the sales growth associated with capturing distribution opportunities, all while ensuring your strategic approach remains nimble and adaptive to market changes. This holistic solution not only enhances efficiency but also empowers your team to make data-driven decisions that can lead to significant improvements in sales outcomes.

What is Buzz 3D?

Buzz 3D is a category management and interactive shelf testing platform that enables retailers, FMCG brands and research teams to validate planograms, pricing and assortment decisions before they go live in-store. It transforms static planograms and pack visuals into fully interactive 3D shelf simulations that can be embedded into online surveys or used in standalone environments, capturing real shopper behaviour and providing a clear view of likely category performance before committing shelf space. Originally developed for market research and shelf testing, Buzz 3D is now used by category managers, retail planners and research teams across Retail, Pharma and CPG to collect high-quality behavioural data and support faster, more confident decision-making. Clients use Buzz 3D to: • Build interactive planograms from raw data in minutes • Embed shelves into surveys for real-time behavioural feedback • Test planogram layouts, pricing and assortment strategies • Run A/B tests or segment-based studies using dynamic survey routing • Use the Shelf Editor to create, edit and deploy shelf layouts directly Buzz 3D eliminates the need for physical mock ups and solves the hidden "3-silo problem" by combining planogram creation, interactive shelf testing and behavioural data capture in a single workflow.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

£487
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/shelf-architect/

Company Facts

Organization Name

Buzz 3D

Date Founded

1996

Company Location

United Kingdom

Company Website

web.buzz3d.com

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

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