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What is NielsenIQ SmartStore?

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

What is Nexite?

Introducing an innovative platform that transforms your physical products into smart, digital communicators, effortlessly bridging the gap between online and in-store experiences to connect with customers wherever they may be. The Connected Merchandise Platform efficiently channels real-time data from each item through fixed readers, leveraging cloud processing to reveal a treasure trove of insights and pioneering digital solutions. Enter NanoBT, a revolutionary long-range communication technology that operates without batteries, making retail aspirations come to life by facilitating an uninterrupted flow of real-time data straight from your products. Its small footprint allows for integration into nearly anything, and its affordability enables embedding into a diverse range of items. With NanoBT, the hassle of scanning, uncertainty, and manual procedures is eliminated—it truly transforms the landscape. Imagine the captivating experiences you can create for your customers when all your products are interconnected, enabling tailored product recommendations based on the items in their wardrobes. This unprecedented level of interactivity is set to change the face of customer engagement in retail, creating a seamless shopping journey that keeps customers coming back for more. The future of retail is here, and it promises to be more connected and customer-centric than ever before.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Online Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/smart-store/

Company Facts

Organization Name

Nexite

Date Founded

2017

Company Location

Israel

Company Website

nexite.io/platform/

Categories and Features

Retail Intelligence

Not specified

Categories and Features

Retail Intelligence

Not specified

Retail Media Networks

Not specified

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