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What is Nine?

At the heart of Nine’s Marketplace – Nine & Microsoft AU NZ – lies the sophisticated supply-side platform AppNexus, supported by Microsoft, which opens up significant avenues for reaching Australian audiences in a large-scale and real-time manner. Nine is fully committed to a programmatic approach in digital advertising, focusing on providing access to its offerings in ways that align with your specific requirements. Our journey started with the integration of a cohesive digital programmatic technology stack via AppNexus. Each change we make is designed to streamline transactions for our clients, ultimately improving their purchasing experience and delivering better results. You can leverage our engaging and customized creative formats, alongside verified data products and viewable inventory, through your demand-side platform (DSP). Additionally, we are set to launch automated guaranteed trading within the next six months, which will ensure our services continue to lead in industry advancements. This ongoing dedication reflects our responsiveness to the dynamic demands of the market while fostering innovation in digital advertising strategies.

What is Equativ?

Equativ emerges as a leading independent entity in the advertising technology field, delivering a comprehensive suite of solutions designed for both advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ boasts an all-encompassing platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This integrated approach enables clients to effectively manage and optimize their digital advertising activities across various channels and formats. In June 2024, a strategic partnership with Sharethrough was established, creating one of the largest independent advertising platforms in the world and greatly enhancing its market influence. Committed to core values of transparency, privacy, and sustainability, Equativ continually pushes the limits of innovation within the digital advertising industry. This dedication not only empowers clients to achieve remarkable outcomes but also ensures that consumer rights are upheld throughout the process. The transformation of Equativ is a testament to its ability to respond proactively to the evolving landscape of the advertising sector, ensuring relevance in a rapidly changing environment. Through its ongoing growth and development, the company aims to lead the charge in shaping the future of advertising technology.

Media

Media

Integrations Supported

Integrations Supported

Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
ParkAve
TrustCommander

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Nine

Date Founded

1960

Company Location

Australia

Company Website

www.nineforbrands.com.au

Company Facts

Organization Name

Equativ

Date Founded

2001

Company Location

France

Company Website

www.equativ.com

Categories and Features

Ad Networks

Not specified

Categories and Features

Ad Networks

Not specified

Ad Server

Not specified

Display Advertising

Not specified

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