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What is Nodals.ai?
Our media buying platform connects advertisers with first-party data insights obtained from media owners, employing customized algorithms to improve results while safeguarding the integrity of media owners' data. Nodals AI is ideally designed for media owners who value privacy and aim to utilize an AI-driven system for administering their digital advertising through collaboration on first-party data and tailored algorithmic targeting. By producing strong data signals, media owners can more than double sales for advertisers compared to traditional third-party data strategies. It is vital for media owners to have control over their data, which can be achieved by directly accessing it from the source; this method not only reduces expenses but also dramatically decreases carbon emissions by up to 75%. The evaluation of advertising effectiveness has evolved from outdated deterministic methods to advanced probabilistic approaches that accurately measure real uplift. Nodals provides exceptional access to the first-party data of media owners and runs custom algorithms on their data, ensuring both effectiveness and security. This groundbreaking method enables media owners to maximize the potential of their valuable data while building more robust relationships with advertisers. Consequently, this fosters an environment of innovation and collaboration that benefits all parties involved.
What is FirstParty?
FirstParty operates as a comprehensive platform dedicated to the monetization of data, guiding organizations in the assessment, structuring, and strategic application of their first-party data assets. By employing a validated quantitative methodology, it combines detailed technical documentation of current data with an innovative 16-point quality evaluation and market-opportunity assessment, aimed at revealing intrinsic value and pinpointing applicable use cases. The platform's transformation engine adeptly handles and refines vast quantities of unstructured transaction data, swiftly converting billions of chaotic entries into structured, valuable resources. For practical implementation, FirstParty provides specialized modules designed for both internal applications, which promote data-centric decision-making and improve operational efficiency through insights into customers, products, and processes, and external monetization, where data products are anonymized and packaged to expand market outreach and create additional revenue opportunities. This two-pronged strategy not only enhances data utilization but also paves the way for organizations to creatively harness their existing resources in innovative ways, ultimately driving growth and profitability. By facilitating a seamless integration of data into business strategies, FirstParty empowers companies to stay competitive in a rapidly evolving market landscape.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Nodals.ai
Company Location
United Kingdom
Company Website
www.nodals.ai/
Company Facts
Organization Name
FirstParty
Date Founded
2021
Company Location
United States
Company Website
www.firstparty.com
Categories and Features
Categories and Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge