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What is Novus Loyalty?

Novus serves as a comprehensive Offers and Loyalty platform, designed to deliver an advanced, user-friendly, and cost-effective loyalty solution for contemporary retailers. By merging cutting-edge technology with industry expertise, we craft bespoke loyalty experiences that cater to various sectors. Our reputation is built on our ability to enhance sales and boost brand equity through a loyalty program specifically aimed at fostering customer loyalty. With features such as intelligent campaign management, customer segmentation, and marketing automation, Novus addresses every aspect of the loyalty journey. The platform comprises four key modules: an offers platform, a fully equipped loyalty engine, a rewards management system, and integrated analytics and business intelligence capabilities. As a result, Novus not only meets the current needs of retailers but also adapts to evolving market demands.

What is Novu?

Novu is an open-source notification and communication infrastructure platform designed to connect applications, products, and AI agents to the channels where users already work. It provides one unified layer for sending notifications through in-app inboxes, email, SMS, push, chat, Slack, Microsoft Teams, Telegram, Discord, and custom channels. The platform helps developers avoid building notification systems from scratch by offering ready-made components, APIs, workflow orchestration, content tools, and integrations. Its embeddable inbox component allows teams to add an in-app notification center with only a few lines of code. Novu also includes user preference controls so users can decide how and where they receive messages. Real-time delivery, snoozing, digesting, and workflow orchestration help teams control timing, frequency, and channel routing across complex communication flows. The block-based email editor allows teams to create dynamic emails without relying on old HTML table workflows. Novu’s framework supports code-based workflows, runtime control, schema validation, React Email, and local data access when teams need more engineering flexibility. Novu Connect adds an agent communication layer that lets AI agents reach users through Slack, email, Discord, and other channels from a single conversation. This makes Novu useful for agent workflows such as approvals, support, alerts, product updates, and operational messages. With open-source foundations, developer-friendly tools, omnichannel delivery, and agent-user communication infrastructure, Novu helps product teams build scalable messaging systems for both humans and AI agents.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Claude
Claude Managed Agents
Discord
Mailchimp Transactional Email (Mandrill)
Mailgun
Mailjet
Microsoft Teams
Model Context Protocol (MCP)
Plivo
Postmark
SendGrid
Slack
Twilio

Integrations Supported

Amazon Web Services (AWS)
Claude
Claude Managed Agents
Discord
Mailchimp Transactional Email (Mandrill)
Mailgun
Mailjet
Microsoft Teams
Model Context Protocol (MCP)
Plivo
Postmark
SendGrid
Slack
Twilio

API Availability

Has API

API Availability

Has API

Pricing Information

$250 per month
Free Trial Offered?
Free Version

Pricing Information

$30/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Novus Loyalty

Date Founded

2015

Company Location

United States

Company Website

www.novusloyalty.com

Company Facts

Organization Name

Novu

Date Founded

2021

Company Location

Israel

Company Website

novu.co

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Popular Alternatives

Popular Alternatives

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