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What is OTP One?

The OTP One platform created by OneTouchPoint is a comprehensive solution designed to simplify brand management and marketing execution for BevAlc, financial organizations, healthcare, healthcare insurance, franchise, retail , restaurant, home services and manufacturing businesses. Created with marketing and procurement teams in mind, OTP One integrates brand governance, creative tools, local marketing, and data intelligence into a single platform, enabling seamless coordination across online, offline, and in-store channels. Key module features include: • Brand & Asset Management: Centralized control of brand assets, inventory, and promotional materials. • Creative Tools: Customizable templates, design collaboration, and print-on-demand capabilities to ensure brand consistency. • Commercial Print: Harness the power of a commercial printer and streamline your projects. • Marketing & Campaign Execution: Tools for digital, print, and in-store marketing, including campaign management and localized targeting. • Data Intelligence: Dashboards, analytics, and data integration for informed decision-making. • Platform Integrations: API connections for streamlined operations. • Kitting, Order Management & Fulfillment: Powered by OTP One, all your production, kitting and fulfillment can be streamlined with one trusted partner. With the five OTP One modules (Brand, Create, Engage, Extend & Intelligence), brands can pick and choose to design a platform that meets their unique business needs, making it a one-stop solution for managing and scaling brand experiences efficiently.

What is Aprimo?

You have the ability to consolidate all your resources, oversee the complete content lifecycle from inception to dissemination, and ensure timely and consistent market presence. With a unified perspective on strategy, planning, execution, and evaluation across various teams and locations in real-time, you can significantly reduce the workload involved. Your marketing strategies, workflows, and financial management can all be streamlined from a single, centralized interface. Aprimo stands out as a frontrunner in artificial intelligence and workflow solutions. Its content atomization capacity encompasses the entire content lifecycle, facilitating everything from creative development to performance assessment. By enhancing collaboration, optimizing resources, and accelerating the creation of engaging brand experiences, Aprimo AI proves invaluable. It not only produces intelligent tags and descriptions but also recommends existing content for repurposing before requests are made, ensuring optimal asset utilization. Ultimately, this approach empowers organizations to work more efficiently and enhance their brand's impact in the market.

Media

No images available

Media

Integrations Supported

Akamai
CI HUB
FADEL ARC
Float
Google Chrome
Liferay DXP
Mailchimp
Microsoft 365
Microsoft Outlook
NetSuite
ON24
Optimizely One
PathFactory
Red Marker
Rights Cloud
Salesforce Service Cloud
Shutterstock
Smint.io
Sprinklr
Templafy

Integrations Supported

Akamai
CI HUB
FADEL ARC
Float
Google Chrome
Liferay DXP
Mailchimp
Microsoft 365
Microsoft Outlook
NetSuite
ON24
Optimizely One
PathFactory
Red Marker
Rights Cloud
Salesforce Service Cloud
Shutterstock
Smint.io
Sprinklr
Templafy

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OneTouchPoint

Date Founded

1982

Company Location

United States

Company Website

1touchpoint.com/otp-one-platform/

Company Facts

Organization Name

Aprimo

Date Founded

1998

Company Location

United States

Company Website

www.aprimo.com

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Supply Chain Management

Demand Planning
Electronic Data Interchange
Import / Export Management
Inventory Management
Order Fulfillment
Order Management
Sales & Operations Planning
Shipping Management
Supplier Management
Transportation Management
Warehouse Management

Categories and Features

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

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