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Octane11 integrates, optimizes, and systematizes your B2B data effortlessly, granting you enhanced control, improved efficiency, and valuable insights. Marketing teams in the B2B sector frequently struggle with the challenges of managing unstructured data sets. By consolidating data from diverse sources—paid, owned, and earned—Octane11 facilitates high-impact analytics, which not only streamlines decision-making but also bolsters sales intelligence. With Octane11's specialized dashboards, you can assess all marketing strategies from a unified interface, while easily exporting data to your favorite BI tools like Tableau, Datorama, or Looker, or integrating directly with Salesforce, Outreach, or Salesloft. The platform introduces a distinctive layer of B2B-specific transformations, enriching your existing data and working in harmony with your data warehouse, ELT/ETL processes, and BI applications. This integration ensures that your enhanced data is instantly accessible for built-in analytics or can be dispatched to any endpoints as needed, amplifying its overall utility. By leveraging Octane11, organizations can not only enhance their data management practices but also make informed, data-driven decisions more efficiently than they ever thought possible, ultimately leading to substantial business growth.
What is Madison Logic?
ML Platform: Boost the efficiency of your marketing pipeline by identifying, prioritizing, and engaging with your most significant accounts. This platform provides B2B marketers with vital tools designed to improve campaign strategies and accelerate the customer journey. You can accurately identify and rank accounts that exhibit a greater potential for conversion. By integrating your CRM and marketing automation systems with curated data from the ML Data Cloud, you can better pinpoint the most appropriate target accounts. Moreover, categorizing accounts based on firmographic and demographic criteria facilitates the creation of scalable marketing strategies and initiatives. By concentrating on intent, technographic, and engagement data, you can prioritize accounts more effectively, optimizing the allocation of your marketing resources. Additionally, utilizing reports such as Market Level Trending Topics & Installed Technologies can bolster your account prioritization efforts, ensuring that your marketing budget is spent wisely for maximum impact. This multi-faceted approach not only enhances engagement but also significantly boosts overall marketing effectiveness, paving the way for improved business outcomes. As a result, marketers can expect to see a notable increase in conversion rates and ROI.
Integrations Supported
Amazon Redshift
Bloomberg
Facebook Ads
Fivetran
GitHub
Google Analytics
Google Display & Video 360
Google Search Console
HubSpot CRM
Marketo
Integrations Supported
Amazon Redshift
Bloomberg
Facebook Ads
Fivetran
GitHub
Google Analytics
Google Display & Video 360
Google Search Console
HubSpot CRM
Marketo
API Availability
Has API
API Availability
Has API
Pricing Information
$3,500 per month
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Octane11
Date Founded
2019
Company Location
United States
Company Website
www.octane11.com
Company Facts
Organization Name
Madison Logic
Date Founded
2004
Company Location
United States
Company Website
www.madisonlogic.com/ml-platform/
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Categories and Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization