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What is Oculu?

Oculu stands at the forefront of online video advertising, providing a diverse array of impactful video solutions through our state-of-the-art platform, innovative ad formats, video ad tags, and a specialized media management team that serves both brands and agencies. In today's advertising arena, video content is recognized as the most powerful medium. Although traditional image ads have their merits, they have clearly been overshadowed by the dynamic influence of video. This transformation is largely due to the changing preferences and viewing habits of audiences. As an industry that thrives on consumer interaction, it is essential for us to refine our approaches to connect meaningfully with our audiences. Just as art is said to reflect life, effective advertising must also resonate with the truths of modern society. Therefore, embracing the rapid advancements of the digital age is crucial, a goal we pursue by harnessing the strengths of evolving video advertising that consistently draws attention. By remaining attuned to these developments, we can ensure that our campaigns not only stay relevant but also drive engagement effectively, ultimately leading to greater success for our clients. The future of advertising lies in our ability to adapt and innovate continuously.

What is Dawin?

Dawin, the leading video advertising network in South Korea, offers the widest video reach in the nation while facilitating retargeting ads through ADID, interest-based targeting, and a cost-per-view model that charges only when a viewer clicks on an ad or watches it for more than 15 seconds. In addition, d2 functions as a retargeting tool that showcases banner advertisements by evaluating key audiences who have interacted with video ads for the necessary duration after seeing the initial Dawin advertisement. This strategy is remarkably effective for both brand awareness campaigns and those focused on increasing direct conversions. The performance-driven non-compensating app installer (nCPI) generates high-quality traffic by partnering with leading global advertising networks, thereby improving traffic selection efficiency to meet specific goals in conjunction with major tracking systems. Moreover, advertisers can utilize interest-targeting ads across all of Dawin's services, harnessing data from customers who have previously engaged with either video or banner ads, which amplifies their advertising effectiveness in a fiercely competitive market. By employing such advanced strategies, Dawin continues to refine its offerings and empower advertisers to achieve superior results.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Oculu

Date Founded

2012

Company Location

United States

Company Website

oculu.com

Company Facts

Organization Name

INCROSS

Date Founded

2007

Company Location

Korea

Company Website

www.incross.com/en/business/dawin/

Categories and Features

Video Advertising

Not specified

Categories and Features

Mobile Advertising

Not specified

Video Advertising

Not specified

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