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What is Ogury?

Ogury operates as a global advertising technology company that specializes in privacy-focused advertising solutions aimed at brands, agencies, and publishers by prioritizing personas rather than individual identities. Their cutting-edge methodology goes beyond traditional contextual and semantic targeting techniques, allowing brands to reach the right audience while protecting personal data. This approach, known as personified advertising, centers on targeting anonymized personas that reflect specific online behaviors and traits at the ad placement level, which not only ensures privacy but also enhances accuracy and effectiveness. The Active Insights platform provides brands with a user-friendly way to access and interpret persona-driven insights, which boosts audience comprehension without relying on personal identifiers. With a rich array of pre-defined personas, the platform enables brands to swiftly pinpoint and engage with their desired target audiences. Additionally, Ogury's tailored solutions incorporate eye-catching creative formats and strong collaborations with reputable publishers, further amplifying their advertising prowess. Consequently, brands can utilize these insights and partnerships to enhance their advertising effectiveness while simultaneously fostering consumer trust. Ultimately, Ogury's focus on privacy-centric strategies positions it as a leader in the evolving landscape of digital advertising.

What is Adbrain?

Adbrain empowers marketers and their partners to understand and engage with their audiences through personalized and cohesive messaging across a multitude of devices, channels, and platforms. This solution guarantees that captivating, pertinent, and consistent communications are maintained throughout every stage of the customer journey. As media consumption proliferates across an ever-growing array of devices, ensuring a unified brand experience becomes increasingly complex. To tackle this challenge, Adbrain integrates a variety of data sources with differing qualities, enabling a focus on engaging with individuals instead of simply their devices. By leveraging sophisticated machine learning algorithms, Adbrain effectively contextualizes unstructured data across various devices, households, and individuals, offering extensive coverage and deeper insights into the behaviors of your target demographic. Its comprehensive approach to identity management simplifies the identification and analysis of trends across people, locations, and objects, ultimately resulting in more impactful marketing strategies. This innovative framework streamlines marketing initiatives while also cultivating stronger relationships with consumers, leading to lasting brand loyalty and engagement.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

Ogury

Date Founded

2014

Company Location

United Kingdom

Company Website

ogury.com

Company Facts

Organization Name

Adbrain

Date Founded

2012

Company Location

United Kingdom

Company Website

www.adbrain.com

Categories and Features

Advertising

Not specified

Categories and Features

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