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What is Ogury?
Ogury operates as a global advertising technology company that specializes in privacy-focused advertising solutions aimed at brands, agencies, and publishers by prioritizing personas rather than individual identities. Their cutting-edge methodology goes beyond traditional contextual and semantic targeting techniques, allowing brands to reach the right audience while protecting personal data. This approach, known as personified advertising, centers on targeting anonymized personas that reflect specific online behaviors and traits at the ad placement level, which not only ensures privacy but also enhances accuracy and effectiveness. The Active Insights platform provides brands with a user-friendly way to access and interpret persona-driven insights, which boosts audience comprehension without relying on personal identifiers. With a rich array of pre-defined personas, the platform enables brands to swiftly pinpoint and engage with their desired target audiences. Additionally, Ogury's tailored solutions incorporate eye-catching creative formats and strong collaborations with reputable publishers, further amplifying their advertising prowess. Consequently, brands can utilize these insights and partnerships to enhance their advertising effectiveness while simultaneously fostering consumer trust. Ultimately, Ogury's focus on privacy-centric strategies positions it as a leader in the evolving landscape of digital advertising.
What is AudienceReport?
Advertisers and agencies now have access to an all-encompassing dashboard that allows for the assessment of ad performance across multiple channels, making it easier to pinpoint which methods resonate best with their intended audience while maintaining privacy and eliminating the need for third-party cookies. As viewers increasingly engage with content on a wide range of devices and platforms, the difficulty of assessing effectiveness has grown, exacerbated by the lack of independent and standardized metrics, along with the looming removal of third-party cookies. AudienceReport aggregates campaign data from various sources into one unified view, simplifying the process of analyzing both performance and engagement metrics concerning the target market. This efficient method not only deepens understanding but also streamlines the strategic distribution of advertising budgets to maximize return on investment. By enabling comparisons of performance across different channels, this approach supports more informed decision-making and enhances the overall effectiveness of advertising campaigns. Furthermore, with the evolving landscape of digital marketing, keeping track of data insights has never been more critical for sustaining competitive advantages.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Ogury
Date Founded
2014
Company Location
United Kingdom
Company Website
ogury.com
Company Facts
Organization Name
AudienceProject
Date Founded
2010
Company Location
Denmark
Company Website
www.audienceproject.com/see-the-bigger-picture/