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What is Ogury?

Ogury operates as a global advertising technology company that specializes in privacy-focused advertising solutions aimed at brands, agencies, and publishers by prioritizing personas rather than individual identities. Their cutting-edge methodology goes beyond traditional contextual and semantic targeting techniques, allowing brands to reach the right audience while protecting personal data. This approach, known as personified advertising, centers on targeting anonymized personas that reflect specific online behaviors and traits at the ad placement level, which not only ensures privacy but also enhances accuracy and effectiveness. The Active Insights platform provides brands with a user-friendly way to access and interpret persona-driven insights, which boosts audience comprehension without relying on personal identifiers. With a rich array of pre-defined personas, the platform enables brands to swiftly pinpoint and engage with their desired target audiences. Additionally, Ogury's tailored solutions incorporate eye-catching creative formats and strong collaborations with reputable publishers, further amplifying their advertising prowess. Consequently, brands can utilize these insights and partnerships to enhance their advertising effectiveness while simultaneously fostering consumer trust. Ultimately, Ogury's focus on privacy-centric strategies positions it as a leader in the evolving landscape of digital advertising.

What is Auware?

Auware is a cutting-edge platform that utilizes artificial intelligence to generate landing pages specifically designed for audiences on Shopify, thereby improving the effectiveness of targeted advertising by enhancing the experience after a user clicks. Instead of sending all users to a generic product page, it creates unique landing page variations that cater to different audience segments, adjusting elements like text, product benefits, questions, social validation, and tone to fit each individual persona. Marketers can choose a product along with a promotion, define their marketing voice, import customer testimonials, select a page layout, and identify their target demographics, or they may let the AI suggest appropriate choices. Auware subsequently produces customized landing pages that are easily adjustable through a visual editor and can be published directly on Shopify. The platform automatically adapts to the store’s fonts, colors, and overall design style, ensuring that the pages align with the brand's image, while the built-in Shopify publishing feature retains the store's existing cart, checkout, tracking, and analytics settings. The landing pages can take various formats such as advertorials, listicles, comparison pages, testimonial displays, and compelling sales letters, offering a wide array of choices for marketers. This all-encompassing strategy not only boosts user interaction but also markedly increases conversion rates by delivering a personalized experience tailored to each visitor's needs. Through these advanced features, Auware stands out as an essential tool for marketers looking to optimize their online presence and drive sales.

Media

Media

Integrations Supported

Integrations Supported

Bold Subscriptions
Google Ads
Gorgias
Judge.me
Klaviyo
Loop Subscriptions
Meta Ads
Okendo
Ordergroove
PayWhirl
Recharge
Recurpay
Seal Subscriptions
Shopify
Shutterstock
Skio
Smartrr
TikTok Ads
Triple Whale
Yotpo

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$199 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Ogury

Date Founded

2014

Company Location

United Kingdom

Company Website

ogury.com

Company Facts

Organization Name

Buyist

Date Founded

2012

Company Location

United States

Company Website

auware.com

Categories and Features

Advertising

Not specified

Categories and Features

Landing Page

Not specified

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