Kochava
4.5 out of 5 starsRatings and Reviews 0 Ratings
Ratings and Reviews 4 Ratings
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What is Omeda?
To gain a comprehensive understanding of your audience, the first step is to utilize the vast amounts of data produced by your various media, events, and subscription offerings. By aggregating this data, you can create a cohesive view of your audience, which will ultimately enhance your financial opportunities. A thorough understanding of audience engagement enables you to track data more efficiently, leading to better-informed marketing decisions. Omeda allows you to design innovative products and platforms, starting with clearly defined audience segments and objectives. Additionally, we integrate smoothly with your key Adtech and CRM solutions. By executing strategies across your owned and operated brands and expanding audience engagement through omnichannel efforts, you can increase revenue and improve yield. Omeda is committed to tackling all your data-related inquiries and business obstacles, even during the late-night hours. Our dedicated support team is available 24/7 to provide outstanding service and enhance your overall experience, ensuring that you feel supported throughout your audience engagement journey. In this way, you can focus on growth while we handle the complexities of data management.
What is Kochava?
Established in 2011 as a pioneer among mobile measurement partners (MMPs), Kochava now enables marketers to measure what matters across all devices, channels, and platforms. Leverage advanced multi-touch attribution, next-gen marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and privacy preserving. Gain insights into which cross-channel strategies effectively enhance customer acquisition and retention.
The platform boasts essential features such as comprehensive app attribution and analytics, cost data aggregation, deep linking, marketing data management, ETL support, ad fraud detection & prevention, and a professional consulting services team. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile, connected TVs, web, gaming platforms, and other connected devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
Integrations Supported
Facebook
ASTRAD DSP
Adomni
Adverity
Apple Search Ads
FreeWheel Beeswax
Google Play
InMobi
Jampp
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Pricing Information
FREE
Free App Analytics is a 100% FREE, no-cost plan available for accounts measuring 10K attributed conversion per month or less.
Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Paid plans start at $500/mo with pricing options based on monthly attributed conversion volume or monthly active users (MAU).
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Omeda
Date Founded
1978
Company Location
United States
Company Website
main.omeda.com
Company Facts
Organization Name
Kochava
Date Founded
2011
Company Location
United States
Company Website
www.kochava.com
Categories and Features
Audience Intelligence
Not specified
Consent Management Platforms
Not specified
Customer Data Platforms (CDP)
Not specified
Data Governance
Not specified
Email Marketing
Not specified
Marketing Automation
Not specified
Master Data Management
Not specified
Online Form Builders
Not specified
Subscription Management
Not specified
Categories and Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Multivariate Testing
Split Testing
Ad Fraud Detection
Not specified
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign
Click Fraud
Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Risk Assessment
Consent Management Platforms
CCPA Compliance
GDPR Compliance
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Data Analysis
Data Visualization
High Volume Processing
Predictive Analytics
Statistical Modeling
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Security
GDPR Compliance
Consent Management
Identity Resolution
Not specified
Link Management Tools
Campaign Management
Channel Attribution
Link Analytics
Partner Management
Retargeting
URL Shortener
Marketing
Not specified
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Segmentation
Website Visitor Tracking
Marketing Planning
Media Planning
Predictive Analytics
Spend Management
Mobile App Analytics
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Mobile App Optimization
Not specified
Mobile Marketing
Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging
Mobile Measurement Partners (MMP)
Not specified
Push Notifications
A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Geo Targeting
Mobile Notifications
Notification Scheduling
Social Media Marketing
Conversion Tracking
Customer Targeting
Strategic Planning
KPIs
Subscription Management
Revenue Recognition
Revenue Recovery Tools
Self Service Portal
Usage Tracking/Analytics
Web Analytics
Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Pageview Tracking
Referral Source Tracking
User Interaction Tracking