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What is Open Web Analytics?

Open Web Analytics (OWA) is an open-source web analytics framework that is both free and designed to give you full control over how you collect and analyze data related to your websites and applications. Whether you choose to run OWA on your own domain or seamlessly integrate it into your web application, it offers a level of customization that allows for adjustments based on your unique requirements. The framework supports tracking for various platforms, including WordPress and MediaWiki, and is capable of monitoring administrative events as well. OWA is equipped with numerous standard metrics, dimensions, and reports that enhance your understanding of the collected data. With a comprehensive data access API, it allows for integration with raw data, enabling detailed analyses. Additionally, OWA adheres to GDPR and other privacy standards, ensuring the protection of user information. In addition to its standard analytics capabilities, OWA includes various advanced features that are frequently absent in other open-source options. Its intuitive dashboard provides a clear overview of your analytics, allowing you to delve into individual web page performance, including the pages users visit before and after. You can also assess the clickstream of anonymized user sessions, offering valuable insights into user behavior and navigation trends. Overall, this extensive array of features positions OWA as a formidable tool for anyone aiming to enhance their online presence and make data-driven decisions. By leveraging OWA, users can significantly improve their understanding of site interactions and optimize their content strategies effectively.

What is GetSocial?

Neglecting to track dark social sharing means you could be missing out on a remarkable 78% of all social media shares. Our Dark Social Analytics provides you with thorough insights into how your audience shares content across different devices and within the Dark Social landscape, empowering you to make strategic decisions that boost your return on investment. Furthermore, our automation tool eliminates the uncertainty of content distribution by identifying the best times and social networks for your posts, ensuring you maximize engagement and increase traffic effectively. Say farewell to random scheduling and adopt strategies grounded in reliable data. You will also receive timely updates and monitoring of when your content starts to go viral through our unique Virality Score and Alerts. In addition, our platform helps you fully understand and accurately attribute social traffic stemming from private channels such as WhatsApp and email. By leveraging Dark Social Analytics, you can showcase a higher return on your content investments while uncovering valuable trends through in-depth performance statistics that reveal your audience's sharing patterns and the resulting traffic dynamics. This comprehensive understanding is crucial not just for refining your marketing strategies but also for building stronger connections with your audience, ultimately leading to sustained growth and engagement.

Media

Media

Integrations Supported

WordPress
GetTerms
MediaWiki
Shopify

Integrations Supported

WordPress
GetTerms
MediaWiki
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

$39 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Open Web Analytics

Company Website

www.openwebanalytics.com

Company Facts

Organization Name

GetSocial

Date Founded

2013

Company Location

Portugal

Company Website

www.getsocial.io

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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