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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is Crazy Egg?

Effortlessly enhance your website with robust tools aimed at improving user experience. Discover valuable insights into the customer journey through features such as Snapshots, Heatmaps, and Recordings. Our user-friendly visual reports and comprehensive session recordings offer a transparent view of your visitors' pathways, exposing their starting points, navigation decisions, and areas of confusion—enabling you to confidently make design adjustments. Armed with this knowledge, you can make informed, data-driven choices that will positively impact your revenue over time. With Crazy Egg's A/B Testing, you can be assured that the changes you implement regarding content placement, colors, images, or text are the best strategies for converting more visitors into loyal customers. Additionally, you can easily create or modify content without relying on a developer! Our intuitive editing tools allow you to change styles like colors and fonts or even remove specific elements entirely. Once you’re pleased with the modifications, publishing them to your website is a breeze. We are committed to helping you optimize what’s effective, fix what’s lacking, and explore innovative ideas to fuel your success. By consistently enhancing your online presence, you will provide an improved experience for your visitors while also staying ahead in the competitive landscape. Ultimately, this approach will not only boost user satisfaction but also contribute positively to your overall business growth.

Media

Media

Integrations Supported

Contentsquare

Integrations Supported

AccessOwl
AgencyPlatform
Commanders Act
Convert Experiences
Freshpaint
FuseCommander
Joomla!
Kameleoon
Magento
Rippling
Shopify
Sitejet
Squarespace
SurveyMonkey Enterprise
Teamstack
TrustCommander
Wix
WordPress

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$24 per month
Billed annually
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

Crazy Egg

Date Founded

2006

Company Location

United States

Company Website

www.crazyegg.com

Categories and Features

AB Testing

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Campaign Segmentation
Funnel Analysis
Heatmaps
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor

Conversion Tracking

Not specified

Customer Feedback

Not specified

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
For Sales
Radial Mapping
Website Analytics

Marketing Analytics

Campaign Management
Dashboard
Website Analytics

Session Replay

Not specified

Usability Testing

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Content Management
Performance Metrics
Problem Area Alerts

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