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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is Eppo?

Eppo simplifies the execution of reliable and impactful experiments by automating the analysis, diagnostics, and investigations directly within your data warehouse. The platform features a centralized dashboard that allows your entire team to track various elements of each experiment, such as the metrics impacted, their current status, confidence intervals, and other relevant metadata. With Eppo, you can analyze traffic splits, confirm the setup, and develop hypotheses, among other capabilities. The experiment data is set up using SQL snippets, providing a consistent and dependable source of truth for all involved metrics. All required data calculations take place within your warehouse, ensuring that no raw events leave your system. Setting up experiment assignments in Eppo is also seamless, utilizing SQL snippets that extract from your data warehouse. Whether you are using LaunchDarkly or a custom solution, Eppo can utilize any data that resides in your warehouse. Moreover, Eppo generates clear and easily understandable reports, making it user-friendly for team members without extensive statistical training to interpret and act upon. This accessibility fosters a collaborative environment and promotes informed decision-making across various teams, ultimately enhancing the overall effectiveness of your experimentation efforts. With Eppo, the integration of experimentation into your workflow becomes not just feasible but also efficient, guiding your team towards data-driven success.

Media

Media

Integrations Supported

Amazon Redshift
Contentsquare
Google Cloud BigQuery
Snowflake

Integrations Supported

Amazon Redshift
Contentsquare
Google Cloud BigQuery
Snowflake

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

Datadog

Date Founded

2010

Company Location

United States

Company Website

www.geteppo.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Test Management

Automation Integration
Collaboration Tools
Pass/Fail Results Tabulation
Reporting / Analytics
Requirements Management
Test Scheduling
Test Tracking
Time/Budget Tracking

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