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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is Flagsmith?

Flagsmith serves as an open-source tool that offers robust support for Feature Flags, Remote Configuration, and A/B testing, enabling users to utilize its hosted API for deployment on either private cloud setups or on-premises infrastructure. This platform simplifies the creation and management of feature flags across various applications, including web, mobile, and server-side. With Flagsmith, you have the flexibility to toggle features on or off across different environments, user groups, or segments by encapsulating specific code sections within a Flag. By leveraging feature flags, you can confidently introduce new functionalities through staged rollouts. The remote configuration capability allows for the toggling of individual features and adjustments without necessitating a new code deployment. Additionally, the segment functionality facilitates A/B and multivariate testing, providing a means to implement beta programs that can garner valuable early feedback from users. Flagsmith also promotes efficient deployment organization through the creation of projects and organizations, along with the assignment of roles to team members. Moreover, you can further enhance the Flagsmith experience by integrating it with your preferred tools and services, ensuring a comprehensive development ecosystem.

Media

Media

Integrations Supported

Amplitude
Contentsquare
Datadog
Elestio
Heap
Kubernetes
Mixpanel
New Relic
Quickwork
Red Hat OpenShift
SaaS UI
Segment
Slack
Splunk AppDynamics

Integrations Supported

Amplitude
Contentsquare
Datadog
Elestio
Heap
Kubernetes
Mixpanel
New Relic
Quickwork
Red Hat OpenShift
SaaS UI
Segment
Slack
Splunk AppDynamics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

Flagsmith

Date Founded

2018

Company Location

United Kingdom

Company Website

www.flagsmith.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Continuous Delivery

Application Lifecycle Management
Application Release Automation
Build Automation
Build Log
Change Management
Configuration Management
Continuous Deployment
Continuous Integration
Feature Toggles / Feature Flags
Quality Management
Testing Management

DevOps

Approval Workflow
Dashboard
KPIs
Policy Management
Portfolio Management
Prioritization
Release Management
Timeline Management
Troubleshooting Reports

Feature Management

A/B Testing
Entitlement Management
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
KPI Monitoring
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

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