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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is Marpipe?

Marpipe is a cutting-edge design platform aimed at collecting genuine creative data. Within a mere three minutes, users can create thousands of ad variations, launch them, and gain instant insights broken down by specific elements. While advertising holds the promise of being far-reaching, impactful, and persuasive, it has become increasingly burdened by technical jargon, political agendas, and unfounded assumptions over the past decade. Now is the moment to eliminate the complexity and return to core principles. Marpipe seeks to hold both design and media teams accountable by posing essential questions: Did my ads perform well, and if they did not, what were the reasons? This focus on simplicity and transparency is paramount. By utilizing its creative testing and design tools, Marpipe mitigates uncertainty, incorrect assumptions, and internal conflicts. By bridging the gap between designers and brand marketers, our platform provides essential analysis and insights that highlight which creative elements truly drive success. Rather than depending on AI and making unfounded assumptions, we empower you to present all available alternatives to your audience, allowing them to select what genuinely resonates with them, thereby enhancing the advertising experience. Furthermore, this approach not only fosters a more engaging connection with consumers but also equips brands with the knowledge they need to make strategic decisions that can significantly improve their market presence.

Media

Media

Integrations Supported

Adobe XD
Contentsquare
Facebook Ads
Meta Ads

Integrations Supported

Adobe XD
Contentsquare
Facebook Ads
Meta Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$1,950 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

Marpipe

Date Founded

2019

Company Location

United States

Company Website

www.marpipe.com

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

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