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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is Ninetailed?

Transform your customer insights and content data into immediate, insightful interactions by harnessing experimentation and personalization APIs tailored for MACH solutions. Utilizing Ninetailed allows you to boost your revenue from current traffic by creating, testing, and evaluating user experiences in an efficient manner. With our Personalization API, you can rapidly and effectively customize experiences for your website visitors, ensuring high performance and reliability at all times. Strategic personalization is vital in directing customers toward their needs before they make a purchase, which significantly enhances conversion rates. Shoppers who engage with personalized experiences often tend to buy more products and show an increase in their spending per transaction. Building a committed and loyal customer base is critical for any e-commerce business's long-term prosperity, and personalization is the key driver of this ambition. By adopting these approaches, companies can not only improve customer satisfaction but also create stronger relationships that encourage repeat purchases and foster brand loyalty over time. Ultimately, the integration of these personalized strategies can lead to a significant competitive advantage in the marketplace.

Media

Media

Integrations Supported

Contentsquare

Integrations Supported

Albacross
Axis LMS
Contentful
Contentstack
DatoCMS
Google Analytics
Hygraph
Segment
Stackbit
Zapier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

Ninetailed

Date Founded

2021

Company Location

Germany

Company Website

ninetailed.io

Categories and Features

AB Testing

Not specified

Personalization

Not specified

Categories and Features

AB Testing

Not specified

Composable Commerce

Not specified

Personalization

Not specified

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