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What is OpenText Core Web Optimization?

OpenText Core Web Optimization is a powerful, predictive platform designed to help organizations create, test, and deliver personalized web experiences that drive engagement and maximize ROI. Utilizing audience segmentation, enhanced targeting, and comprehensive A/B and multivariate testing, it enables precise content personalization for different visitor groups. The solution integrates tightly with OpenText Web CMS authoring tools and the Google Marketing Platform, allowing seamless synchronization and enrichment of audience data with Google Analytics and Ads for deeper contextual insights. It offers a hybrid deployment model, combining the benefits of a SaaS platform with managed services to reduce downtime and ensure high availability. Marketers and developers can accelerate time to market by running tests at scale and targeting audiences quickly and efficiently. The platform supports delivering optimized content across multiple device types, offering mobile-first insights to improve user experiences via ongoing experimentation. Customizable reports track visitor activity, engagement, and conversion data, empowering data-driven marketing strategies. Flexible integration options include out-of-the-box connectors and JavaScript APIs, enabling users to extend functionality and integrate with other analytics, email, and third-party platforms. OpenText Core Web Optimization enables creative teams to work in familiar authoring environments like Experience Studio (eStudio), promoting collaboration and efficiency. With comprehensive support, training, and professional services, the platform is positioned as a strategic tool to elevate digital marketing efforts globally.

What is OpenText Content Management (Extended ECM)?

OpenText Content Management offers a robust enterprise solution designed to effectively manage and safeguard content across multiple departments and teams. This platform guarantees that digital assets are readily available, securely stored, and adequately protected, all while meeting industry compliance and governance standards. It integrates advanced tools for document collaboration, retention management, and AI-driven content processing. With its intuitive interface and smooth integration with various business applications, OpenText Content Management aids organizations in efficiently handling their content, enhancing operational performance, and maintaining compliance over the long term. Additionally, its scalable features allow organizations to adapt as their content management needs evolve.

Media

Media

Integrations Supported

Contentsquare

Integrations Supported

BeyondTrust Cloud Privilege Broker
CloudBeat
Cofense Triage
EzeScan
Genymotion
IRI DMaaS
InsightCloudSec
Lawcadia
Nucleus
OpenText Content Aviator
Optiv Managed XDR
PlanStreet
Planview Viz
Quantum VS-NVR Series
Repstor affinity
Rev-Trac
SD Elements
SOCRadar Extended Threat Intelligence
SafeGuard Cyber

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Contact OpenText for pricing details.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Not specified

Customer Service / Support

Not specified

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/core-web-optimization

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

www.opentext.com/products/content-management

Categories and Features

AB Testing

Not specified

Personalization

Not specified

Categories and Features

Data Governance

Not specified

Document Management

Collaboration Tools
Electronic Signature
File Recovery
Version Control

Enterprise Content Management (ECM)

Archiving & Retention
Collaboration Tools
Content Lifecycle Management
Digital Asset Management
Document Management
Information Governance
Mobile Access
Search

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