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What is OpenWrap?

By providing publishers with avenues for monetization alongside greater control, we stimulate creativity through a blend of open-source and enterprise solutions. Our robust A/B testing instruments are crafted to optimize your wrapper settings, enhancing additional revenue streams. OpenWrap integrates effortlessly with Identity Hub, PubMatic's leading ID management tool, allowing publishers to swiftly connect with key ID partners with minimal hassle. This strategy not only streamlines workflow efficiency but also reduces the ongoing costs related to technical development, legal compliance, and operational expenditures. The advent of wrapper solutions marks a notable leap forward in the header bidding sector. Our latest guide offers a comprehensive analysis of the pros and cons associated with different wrapper setups—whether client-side, server-side, or hybrid—while also reflecting on recent trends in header bidding, such as the growth of OTT bidding. Moreover, we explore the benefits of integrating identity resolution tools like PubMatic Identity Hub, all framed within the context of a robust header bidding solution that leverages Prebid technology. By utilizing these insights, publishers are empowered to make strategic decisions that enhance their monetization efforts significantly. This holistic approach ensures that they remain competitive and agile in a rapidly evolving digital landscape.

What is Adagio?

Adagio's demand optimization solutions empower publishers to access an extensive array of demand sources, leading to remarkable revenue increases while enhancing user experience, streamlining supply paths, and reducing carbon footprints. Trusted by over 25,000 publishers worldwide, Adagio offers state-of-the-art technology tailored to meet the needs of publishers, advertisers, and users. The platform effectively mitigates revenue losses during the auction process by resolving challenges such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up strategies, and timeouts, thus enabling publishers to boost their earnings with innovative technological approaches. Adagio simplifies the optimization of both existing and new demand sources using any Prebid wrapper, providing tools like the Adagio Prebid Server to enhance direct seat performance and the Adagio Ad Exchange for effortless integration with chosen SSP and DSP partners. Furthermore, the platform features comprehensive analytics and reporting capabilities, offering crucial insights into revenue KPIs across multiple dimensions to guide strategic decision-making. By prioritizing both financial success and environmental responsibility, Adagio distinguishes itself as a frontrunner in the demand optimization sector, setting a standard for excellence in the industry.

Media

Media

Integrations Supported

33Across Lexicon
FreeWheel DemandSuite
Magnite
Nexxen
OpenX
PubMatic
Sovrn
TripleLift

Integrations Supported

33Across Lexicon
FreeWheel DemandSuite
Magnite
Nexxen
OpenX
PubMatic
Sovrn
TripleLift

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PubMatic

Company Location

United States

Company Website

pubmatic.com/products/openwrap/

Company Facts

Organization Name

Adagio

Company Website

adagio.io

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

HeadBidder Reviews & Ratings

HeadBidder

FM Labs LLC