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What is OpenWrap?

By providing publishers with avenues for monetization alongside greater control, we stimulate creativity through a blend of open-source and enterprise solutions. Our robust A/B testing instruments are crafted to optimize your wrapper settings, enhancing additional revenue streams. OpenWrap integrates effortlessly with Identity Hub, PubMatic's leading ID management tool, allowing publishers to swiftly connect with key ID partners with minimal hassle. This strategy not only streamlines workflow efficiency but also reduces the ongoing costs related to technical development, legal compliance, and operational expenditures. The advent of wrapper solutions marks a notable leap forward in the header bidding sector. Our latest guide offers a comprehensive analysis of the pros and cons associated with different wrapper setups—whether client-side, server-side, or hybrid—while also reflecting on recent trends in header bidding, such as the growth of OTT bidding. Moreover, we explore the benefits of integrating identity resolution tools like PubMatic Identity Hub, all framed within the context of a robust header bidding solution that leverages Prebid technology. By utilizing these insights, publishers are empowered to make strategic decisions that enhance their monetization efforts significantly. This holistic approach ensures that they remain competitive and agile in a rapidly evolving digital landscape.

What is Adtelligent?

Adtelligent empowers publishers by fostering technology independence, enabling them to connect with demand seamlessly while avoiding hidden fees and preserving their revenue. Our platform is equipped with strong ad serving features, innovative header bidding options, and a variety of tools that facilitate alternative routes for buyers. With a focus on maximizing revenue and streamlining integration, we have developed an open platform specifically aimed at managing Header Bidding efficiently. Although the advancements in programmatic advertising and data utilization have significantly enhanced efficiency for advertisers, they have also imposed substantial costs on media owners. In their quest for revenue growth, many publishers have sacrificed their independence, forming intricate partnerships with demand partners and intermediaries. This transition has caused publishers to lose oversight over the sale of their audience to prospective buyers, threatening the core principles of their business model. Additionally, by prioritizing immediate profits through these partnerships, publishers may jeopardize their long-term viability and financial health in an ever-changing digital environment. Ultimately, it is crucial for publishers to reclaim control and navigate this landscape with strategies that ensure lasting success.

Media

Media

Integrations Supported

The Moneytizer

Integrations Supported

The Moneytizer

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PubMatic

Company Location

United States

Company Website

pubmatic.com/products/openwrap/

Company Facts

Organization Name

Adtelligent

Date Founded

2008

Company Location

United States

Company Website

adtelligent.com

Categories and Features

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

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