Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Frontegg Reviews & Ratings
    383 Ratings
    Company Website
  • Gemini Enterprise Agent Platform Reviews & Ratings
    961 Ratings
    Company Website
  • Iris Identity Protection Reviews & Ratings
    3 Ratings
    Company Website
  • Auth0 Reviews & Ratings
    1,029 Ratings
    Company Website
  • LegalEdge Reviews & Ratings
    17 Ratings
    Company Website
  • 10Duke Enterprise Reviews & Ratings
    8 Ratings
    Company Website
  • Guardz Reviews & Ratings
    117 Ratings
    Company Website
  • Iru Reviews & Ratings
    1,278 Ratings
    Company Website
  • imgproxy Reviews & Ratings
    15 Ratings
    Company Website
  • SBS Banking Platform Reviews & Ratings
    29 Ratings

What is OpenWrap?

By providing publishers with avenues for monetization alongside greater control, we stimulate creativity through a blend of open-source and enterprise solutions. Our robust A/B testing instruments are crafted to optimize your wrapper settings, enhancing additional revenue streams. OpenWrap integrates effortlessly with Identity Hub, PubMatic's leading ID management tool, allowing publishers to swiftly connect with key ID partners with minimal hassle. This strategy not only streamlines workflow efficiency but also reduces the ongoing costs related to technical development, legal compliance, and operational expenditures. The advent of wrapper solutions marks a notable leap forward in the header bidding sector. Our latest guide offers a comprehensive analysis of the pros and cons associated with different wrapper setups—whether client-side, server-side, or hybrid—while also reflecting on recent trends in header bidding, such as the growth of OTT bidding. Moreover, we explore the benefits of integrating identity resolution tools like PubMatic Identity Hub, all framed within the context of a robust header bidding solution that leverages Prebid technology. By utilizing these insights, publishers are empowered to make strategic decisions that enhance their monetization efforts significantly. This holistic approach ensures that they remain competitive and agile in a rapidly evolving digital landscape.

What is Freestar?

Freestar functions as an advertising technology and monetization partner designed to aid digital publishers, ecommerce sites, and mobile apps in boosting their revenue through advanced programmatic header bidding and yield optimization techniques. The firm offers a robust suite of services that features a high-speed header bidding wrapper recognized for its quick bid responses and distinct flooring algorithms, a lightweight SDK for mobile app mediation, compatibility with AMP, and both client-side and server-side demand integrations, all managed via a centralized dashboard that provides real-time analytics and actionable insights at the page level. Beyond its technological capabilities, Freestar enhances its offerings with personalized account management, which includes a customized ad stack, expert assistance in ad operations, advice on traffic generation and SEO, as well as targeted yield management to streamline operations while raising CPMs and fill rates. By utilizing advanced big data analysis and machine learning techniques, Freestar consistently fine-tunes the “ideal ad stack” and applies dynamic flooring strategies to boost performance levels. This seamless blend of technology and personalized support allows publishers to concentrate on their primary business activities while effectively maximizing their advertising opportunities. Ultimately, Freestar’s approach empowers its partners to achieve greater profitability and operational efficiency in an increasingly competitive digital landscape.

Media

Media

Integrations Supported

Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve

Integrations Supported

Amazon
Amazon Transparent Ad Marketplace (TAM)
AppLovin
Criteo
Google AdMob
InMobi
Magnite
Nimbus
Verve

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PubMatic

Company Location

United States

Company Website

pubmatic.com/products/openwrap/

Company Facts

Organization Name

Freestar

Date Founded

2015

Company Location

United States

Company Website

freestar.com

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

OpenWrap Reviews & Ratings

OpenWrap

PubMatic
HeadBidder Reviews & Ratings

HeadBidder

FM Labs LLC