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What is OpenX?

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

What is LiveRamp Clean Room?

As third-party cookies fade away and data privacy laws tighten, alongside an increase in consumer options to opt-out, valuable insights about customers often remain confined within separate platforms and ecosystems. Enter the LiveRamp Clean Room, which is powered by Habu and designed to elevate your return on ad spend (ROAS) by allowing seamless integration, analysis, and activation of your data across multiple platforms. By leveraging this innovative solution, you will gain a holistic view of performance metrics spanning all advertising channels, such as walled gardens, connected TV services, and social media platforms, which equips you to make strategic decisions based on comprehensive datasets. This cutting-edge tool promotes privacy-focused data collaboration within the growing LiveRamp global ecosystem, revealing new opportunities while enhancing your marketing efforts. Additionally, the platform accelerates the realization of value through a tailored user experience for business professionals, incorporating prebuilt templates and generative AI, as well as advanced analytics for more technically oriented users. Furthermore, you can fine-tune your advertising budget with transparent insights across walled gardens, channels, and cloud environments, ensuring you make the most judicious choices. Ultimately, the LiveRamp Clean Room is an indispensable resource for navigating the evolving terrain of data privacy and marketing analytics, empowering businesses to adapt and thrive in this new landscape. Through such capabilities, companies can not only safeguard their data but also maximize their advertising effectiveness.

Media

Media

Integrations Supported

Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
BlueConic
DV Publisher Suite
Hu-manity.co Privacy Experience
Madgex
Mile
Mochahost
PubGalaxy
PubPower
Snigel
Vuukle
diDNA

Integrations Supported

Amazon Web Services (AWS)
Google Cloud Platform
LiveRamp Safe Haven
Snowflake

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

OpenX

Date Founded

2008

Company Location

United States

Company Website

www.openx.com

Company Facts

Organization Name

LiveRamp

Date Founded

2011

Company Location

United States

Company Website

liveramp.com/solutions/clean-rooms/

Categories and Features

Ad Server

Not specified

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Video Ads

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Categories and Features

Data Clean Room

Not specified

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