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What is Optacy?

Optacy (formerly CCPA Toll Free) is a turnkey, lightweight privacy compliance platform designed primarily for businesses needing fast regulatory fulfillment across CCPA/CPRA, GDPR, and emerging US state privacy laws and other global privacy laws. We offer an out-of-the-box intake infrastructure featuring a shared toll-free hotline (1-866-I-OPT-OUT), dedicated toll-free numbers, interactive webforms, and an AI conversational agent that transcribes and classifies voice requests automatically. Centralized within a single dashboard, the platform tracks incoming Data Subject Access Requests (DSARs), manages compliance countdown deadlines, and maintains a complete, automated audit trail for legal verification. Beyond basic intake, Optacy provides geo-targeted cookie consent banners with automatic script blocking, full IAB TCF framework integration, and automated web scanning to identify active tracking scripts. The software supports multi-brand management and offers developer tools—including APIs, webhooks, and direct Slack integrations—to automate backend deletion workflows and sync data across internal systems. Its flexible pricing structure ranges from a $59/month SMB package for basic hotline and webform intake up to custom enterprise tiers that include integrations, SSO, and high-volume request handling. By bundling phone intake, web forms, tracking, and cookie management into one low-maintenance software suite, Optacy acts as a cost-effective alternative to heavy enterprise consent tools. Companies frequently adopt it to instantly satisfy legal mandates—such as California’s explicit statutory requirement for a toll-free phone number—without needing to spend time or developer resources building internal privacy intake workflows from scratch.

What is CookiePal?

CookiePal is a comprehensive cookie compliance tool designed to help organizations manage user consent while complying with privacy laws such as GDPR, CCPA, and LGPD. It performs scans of websites to detect cookies and tracking technologies, creates a customizable cookie banner, blocks non-essential cookies until consent is granted, and keeps detailed records of visitor preferences. Additionally, CookiePal integrates seamlessly with Google Consent Mode v2 and supports the development of a clear cookie policy. This solution is specifically crafted for small to medium-sized businesses that require a straightforward approach to achieving cookie compliance without complex setups or high expenses. Furthermore, its intuitive interface ensures that businesses of all sizes can easily navigate compliance requirements and maintain regulatory standards with minimal effort.

Media

Media

Integrations Supported

Google Analytics
Google Tag Manager
Okta
Shopify
Squarespace
WordPress
Zapier

Integrations Supported

Google Analytics
Google Tag Manager
Okta
Shopify
Squarespace
WordPress
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

$59
We offer a free trial as well as monthly and annual subscriptions.
Free Version
Free Trial Offered?

Pricing Information

£2
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Privacy Toll Free, LLC

Date Founded

2019

Company Location

United States

Company Website

optacy.com

Company Facts

Organization Name

WestPoint Software Solutions

Date Founded

2018

Company Location

United Kingdom

Company Website

cookiepal.io

Categories and Features

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

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