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What is Opti-Behavior?

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

What is Appsero?

Are you a WordPress developer looking to optimize your deployment process and minimize licensing expenses while accessing valuable insights about your website? If you’re searching for an intuitive analytics solution that delivers actionable data for your WordPress site, then Appsero may be just what you need. This cutting-edge SaaS platform is tailored specifically for WordPress developers, offering exceptional tools for analytics, licensing, and deployment. With Appsero, developers can effectively oversee their plugins and themes, which boosts their overall productivity. The platform enhances your development workflow by enabling speedy code deployment and showcasing essential metrics through visually engaging dashboards. Its automatic deployment feature allows you to transfer your code to a Git repository, where Appsero facilitates a smooth deployment to WordPress.org and other distribution channels. Furthermore, Appsero boasts robust analytics capabilities that help you visualize your data through impressive and comprehensive charts, ultimately empowering you to make well-informed decisions for your projects. By leveraging Appsero, you can not only streamline your processes but also gain a competitive edge in the WordPress development landscape.

Media

Media

Integrations Supported

WooCommerce
WordPress
Astra
Autoptimize
Beaver Builder
Bitbucket
Contact Form 7
Divi
Easy Digital Downloads
Elementor
Envato Elements
Forminator
Gravity Forms
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
W3 Total Cache
WP Rocket
WPForms

Integrations Supported

WooCommerce
WordPress
Astra
Autoptimize
Beaver Builder
Bitbucket
Contact Form 7
Divi
Easy Digital Downloads
Elementor
Envato Elements
Forminator
Gravity Forms
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
W3 Total Cache
WP Rocket
WPForms

API Availability

Has API

API Availability

Has API

Pricing Information

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial Offered?

Pricing Information

$20 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OptiUser

Date Founded

2026

Company Location

France

Company Website

optiuser.com

Company Facts

Organization Name

Appsero

Date Founded

2020

Company Location

Singapore

Company Website

appsero.com

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Categories and Features

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