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What is Opti-Behavior?
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.
What is FullSession?
FullSession is an AI-guided session replay and analytics platform designed to help digital teams find friction, prioritize improvements, and measure the impact of their fixes. The platform brings together session replay, heatmaps, funnel and conversion analysis, error monitoring, alerts, feedback widgets, surveys, and integrations so teams can understand the full user experience from one place. Its Lift AI feature analyzes real user sessions and turns them into a prioritized list of opportunities tied to business goals. Instead of forcing teams to debate opinions or dig through disconnected dashboards, FullSession shows which issues are likely to affect conversion, activation, onboarding, checkout, or other key outcomes. Session replay lets teams watch full user journeys and understand the behavior behind drop-offs, failed conversions, and confusing experiences. Funnels and conversion tools help identify which steps are leaking revenue and allow users to click into the sessions behind each metric. Heatmaps reveal clicks, movement, scroll depth, attention hotspots, dead zones, and underperforming calls to action across desktop and mobile experiences. Errors and alerts help engineering and QA teams connect frontend or backend issues to impacted users, console details, network context, and the exact replay needed for faster debugging. Feedback tools capture user comments at the moment of friction and connect those comments to behavioral evidence for clearer prioritization. FullSession also integrates with CRM, support, analytics, experimentation, and workflow tools so teams can attach session context to customer profiles or trigger workflows when key events happen. With privacy-friendly recording, sensitive data masking, element blocking, access controls, and support for GDPR, CCPA, and PCI-conscious workflows, FullSession helps organizations optimize user experiences while maintaining strong data protection.
Integrations Supported
WordPress
Autoptimize
Axis LMS
Beaver Builder
Contact Form 7
Elementor
Gravity Forms
Hummingbird
Jetpack for Wordpress
Jira
Integrations Supported
WordPress
Autoptimize
Axis LMS
Beaver Builder
Contact Form 7
Elementor
Gravity Forms
Hummingbird
Jetpack for Wordpress
Jira
API Availability
Has API
API Availability
Has API
Pricing Information
$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial Offered?
Pricing Information
Free
Free forever $0 (500 sessions/mo), Growth from $49/mo (10,000 sessions), Professional from $349/mo (100,000 sessions, includes Lift AI), Enterprise custom; 14-day trial and 20% annual discount on paid plans
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
OptiUser
Date Founded
2026
Company Location
France
Company Website
optiuser.com
Company Facts
Organization Name
FullSession
Date Founded
2020
Company Location
United States
Company Website
www.fullsession.io
Categories and Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Session Replay
Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation
Categories and Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Session Replay
Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation