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What is Opti-Behavior?

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

What is Go Analyze?

Transform your understanding of your website audience by starting your trial today. With our features like session recording, event tracking, and heatmaps, you can explore user behavior in depth. These vital tools provide you with the insights needed to truly understand your audience. By utilizing detailed site analytics, you can keep a close eye on various traffic metrics, including the most visited pages, user locations, sources of referral, UTM parameters, device categories, operating systems, and web browsers. This knowledge allows you to analyze visitor behaviors and the frequency of their interactions. You can delve into the history of specific users, tracking their previous sessions to reveal their habits and preferences on your site. With session replays, you can view the entire visitor experience through high-definition video captures, allowing you to observe how people navigate your site. Additionally, our heatmaps illustrate where users are clicking, which helps you pinpoint areas for enhancement and opportunities for greater engagement. These heatmaps are accessible for desktop, tablet, and mobile devices, providing a thorough grasp of user interactions across different platforms. Furthermore, the platform allows you to form teams that can collaborate on the management of the websites you oversee, promoting shared insights and teamwork. This collaborative functionality enhances the overall effectiveness of your website strategy.

Media

Media

Integrations Supported

Astra
Autoptimize
Beaver Builder
Contact Form 7
Divi
Elementor
Forminator
Gravity Forms
Hummingbird
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
W3 Total Cache
WP Rocket
WPBakery
WPForms
WooCommerce
WordPress

Integrations Supported

Astra
Autoptimize
Beaver Builder
Contact Form 7
Divi
Elementor
Forminator
Gravity Forms
Hummingbird
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
W3 Total Cache
WP Rocket
WPBakery
WPForms
WooCommerce
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial Offered?

Pricing Information

$99 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OptiUser

Date Founded

2026

Company Location

France

Company Website

optiuser.com

Company Facts

Organization Name

Analyze Enterprises

Company Location

United Kingdom

Company Website

goanalyze.io

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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