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What is Opti-Behavior?

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

What is HappyForms?

Boost customer interaction by leveraging enhanced forms, registrations, surveys, polls, and streamlined checkout processes designed specifically for WordPress. These innovative forms are intended to create high-conversion conversations with your audience, removing any unnecessary previews that may hinder engagement. You can easily develop your forms directly within the WordPress customizer, making the setup process remarkably simple and compatible with popular WordPress page and site builders. Rest assured that your communications are consistently sent, with convenient submission redirects and a robust toolkit for managing responses effectively. Additionally, the integrated Honeypot and ReCaptcha features provide essential spam protection, ensuring that your messages maintain their integrity and enabling you to engage with customers confidently. By collecting valuable feedback or simplifying order processes, these forms significantly enhance your interactions, leading to improved outcomes and a more satisfying experience for your users. Ultimately, utilizing these tailored solutions can transform your customer engagement strategy, paving the way for greater success.

Media

Media

Integrations Supported

WordPress
Astra
Beaver Builder
Contact Form 7
Divi
Elementor
Forminator
Gravity Forms
Jetpack for Wordpress
Ninja Forms
Oxygen
W3 Total Cache
WP Rocket
WPBakery
WPForms
WooCommerce

Integrations Supported

WordPress
AutomatorWP
Human Presence
Integrately
SendFox

API Availability

API Availability

Pricing Information

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial Offered?

Pricing Information

$49
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

OptiUser

Date Founded

2026

Company Location

France

Company Website

optiuser.com

Company Facts

Organization Name

The Theme Foundry

Date Founded

2008

Company Website

happyforms.me/

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
For Sales
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Categories and Features

Forms Automation

Not specified

Online Form Builders

Not specified

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