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What is Opti-Behavior?

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

What is HostlessWP?

HostlessWP is a free, open-source command-line tool that enables users to migrate their existing WordPress sites to Cloudflare Workers. The utility leverages PHP 8.3 as WebAssembly while ensuring the MySQL database remains intact, accessible via Cloudflare Hyperdrive or a Cloudflare Tunnel. It packages the WordPress core, themes, and plugins without modifying the original website, and media assets can be stored on Cloudflare R2 or any S3-compatible storage service. Before the domain transition, an initial setup check confirms the active plugins against a compatibility list, and a duplicate of the site is deployed to a testing address for validation. The most popular thirty plugins from WordPress.org are integrated at the page level, and comprehensive end-to-end testing has been performed on WooCommerce checkout processes. Aimed at both WordPress site owners and developers, HostlessWP requires Node.js version 20 or above, a Cloudflare account, MySQL access, and an S3-compatible storage option. Currently in its early preview phase, the software is released under the GPL-2.0-or-later license and does not accommodate multisite setups or plugin additions through the deployed admin interface, indicating potential areas for future improvements. Consequently, users can look forward to upcoming releases that promise to enhance its capabilities and address current limitations.

Media

Media

Integrations Supported

WordPress
Astra
Autoptimize
Divi
Elementor
Forminator
Gravity Forms
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
W3 Total Cache
WPBakery
WooCommerce

Integrations Supported

WordPress
Amazon S3
Cloudflare R2
Cloudflare Tunnel
Cloudflare Workers
MinIO
MySQL

API Availability

API Availability

Has API

Pricing Information

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial Offered?

Pricing Information

$0
HostlessWP is free and open source under GPL-2.0-or-later. Small sites can run on Cloudflare's Workers Free plan; Workers Paid is $5/month when its daily limits are exceeded. The existing MySQL database and media storage may have separate provider charges.
Free Version

Supported Platforms

SaaS

Supported Platforms

Not specified

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

OptiUser

Date Founded

2026

Company Location

France

Company Website

optiuser.com

Company Facts

Organization Name

HostlessWP

Date Founded

2026

Company Location

United States

Company Website

hostlesswp.com

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
For Sales
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Categories and Features

Serverless

Not specified

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Popular Alternatives

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