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What is Opti-Behavior?

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

What is Inspectlet?

Inspectlet provides real-time video recordings of your website visitors, allowing you to closely follow their actions as they navigate your site. You can track every mouse movement, click, scroll, and keystroke, which removes any guesswork regarding user interactions with your platform. By understanding what users are searching for and how they navigate, you can significantly improve your conversion rates. This insight enables you to pinpoint areas where visitors may feel confused and identify which features grab their attention. With Inspectlet's sophisticated filtering capabilities, finding specific visitor sessions for review becomes a straightforward task. For example, you can filter to view videos of new users who came from AdWords and completed a purchase. Furthermore, the funnel analysis function showcases recordings of users who added products to their cart but abandoned the checkout process, emphasizing potential opportunities for improvement. Tailor your data analysis to meet your unique objectives, fostering a thorough comprehension of user behavior. This depth of insight not only drives strategic enhancements but also allows for the optimization of your entire online strategy, ensuring that your website is aligned with user needs and preferences. The ability to continually refine your approach based on these observations is crucial for long-term success.

Media

Media

Integrations Supported

Astra
Beaver Builder
Convert Experiences
Desktop.com
Divi
Elementor
Forminator
Freshpaint
Gravity Forms
Hummingbird
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
Parsey
Rippling
Stackreaction
VEVS Car Rental Software
WPBakery
WPForms

Integrations Supported

Astra
Beaver Builder
Convert Experiences
Desktop.com
Divi
Elementor
Forminator
Freshpaint
Gravity Forms
Hummingbird
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
Parsey
Rippling
Stackreaction
VEVS Car Rental Software
WPBakery
WPForms

API Availability

Has API

API Availability

Has API

Pricing Information

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial Offered?

Pricing Information

$39 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OptiUser

Date Founded

2026

Company Location

France

Company Website

optiuser.com

Company Facts

Organization Name

Inspectlet

Company Location

United States

Company Website

www.inspectlet.com

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Popular Alternatives

Popular Alternatives

Opti-Behavior Reviews & Ratings

Opti-Behavior

OptiUser