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What is Optimatic?

We pinpoint your target audience through their genuine online behaviors instead of relying on mere assumptions. Our experienced team at Optimatic recognizes the typical challenges that arise in client and vendor relations, particularly due to the lack of clarity that often hinders effective account management. With a commitment to transforming this interaction, Optimatic places a strong emphasis on transparency and honesty from the very beginning, ensuring that everything is clearly communicated while providing outstanding service in a friendly setting. Unlike conventional display advertising methods that depend on the outdated Google Ads system, we have moved past the era of generic affinity and in-market targeting. We are introducing a groundbreaking approach to display advertising that leverages detailed audience insights specific to your website visitors, while also incorporating additional elements such as intent signals, geographic data, mobile app installs, and various other metrics. This fresh methodology empowers us to engage with your audience more effectively than ever before, fostering a deeper connection that drives results. Furthermore, our focus on customization allows us to create tailored campaigns that resonate with your audience's unique preferences and behaviors.

What is Dawin?

Dawin, the leading video advertising network in South Korea, offers the widest video reach in the nation while facilitating retargeting ads through ADID, interest-based targeting, and a cost-per-view model that charges only when a viewer clicks on an ad or watches it for more than 15 seconds. In addition, d2 functions as a retargeting tool that showcases banner advertisements by evaluating key audiences who have interacted with video ads for the necessary duration after seeing the initial Dawin advertisement. This strategy is remarkably effective for both brand awareness campaigns and those focused on increasing direct conversions. The performance-driven non-compensating app installer (nCPI) generates high-quality traffic by partnering with leading global advertising networks, thereby improving traffic selection efficiency to meet specific goals in conjunction with major tracking systems. Moreover, advertisers can utilize interest-targeting ads across all of Dawin's services, harnessing data from customers who have previously engaged with either video or banner ads, which amplifies their advertising effectiveness in a fiercely competitive market. By employing such advanced strategies, Dawin continues to refine its offerings and empower advertisers to achieve superior results.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Optimatic

Date Founded

1999

Company Location

United States

Company Website

optimatic.io

Company Facts

Organization Name

INCROSS

Date Founded

2007

Company Location

Korea

Company Website

www.incross.com/en/business/dawin/

Categories and Features

Display Advertising

Not specified

Mobile Advertising

Not specified

Native Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Mobile Advertising

Not specified

Video Advertising

Not specified

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