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What is Oracle Advertising?

Unlock the full potential of your digital marketing strategy with Oracle Data Cloud's acclaimed solutions designed for every stage of the marketing process. By reducing inefficiencies and protecting your advertising investments, you can successfully reach your desired audience while analyzing the key metrics that genuinely reflect the success of your online marketing efforts. Acquire invaluable insights into both your existing customers and promising leads to enhance the effectiveness of your advertising campaigns. Recognize the factors that inspire your audience to engage and pinpoint the best times to interact with them using Oracle Data Cloud’s advanced audience and contextual intelligence tools. Furthermore, safeguard your campaigns against fraudulent practices while ensuring that your ads are visible and linked to appropriate and secure content. Strengthen the efficacy of your marketing efforts with all-encompassing solutions that tackle viewability, invalid traffic (IVT), and brand safety, thereby creating a more resilient advertising approach that effectively resonates with your audience. Ultimately, the integration of these sophisticated tools can transform your marketing initiatives into a more targeted and impactful endeavor.

What is Optily?

A revolutionary advancement in the way Shopify handles digital advertising budgets is about to unfold. We invite you to be among the pioneers who will interact with our innovative solution, as Optily integrates your Facebook and Google Ads, Analytics, and soon, your Shopify sales data to optimize ad effectiveness. By enrolling in our early access program today, you will not only receive a free ad strategy consultation but also gain access to a range of exclusive benefits. We are thrilled to share that the launch of the Shopify Connect app is just around the corner, offering enticing incentives for Shopify merchants who act swiftly. This unique advertising expenditure solution connects Shopify with leading data platforms, making it unparalleled in the market. Tailored specifically for Shopify store owners, Optily empowers you to oversee your Meta for Business advertising budgets across multiple channels, including Facebook, Instagram, Messenger, and Audience Network. Additionally, Optily harnesses the power of Google Analytics to deliver more accurate campaign budget recommendations and enables the setting of GA-based objectives, ensuring a thorough strategy for achieving digital advertising success. Seize this chance to transform your ad management approach and propel your business forward into a new realm of opportunity.

Media

Media

Integrations Supported

Contentsquare
Cvent Event Management
Ketch
Leadspace
ORMITâ„¢-OpenJava
Oracle Audience Segmentation
Oracle Digital Assistant
Oracle Marketing
Oracle Partner Relationship Management
Oracle Subscription Management
Oracle Unity Customer Data Platform
PlaceIQ
X Ads (Twitter Ads)

Integrations Supported

Facebook
Google Ads
Google Analytics
Instagram
Meta Ads
Meta Audience Network
YouTube

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

$99 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/advertising/

Company Facts

Organization Name

Optily

Company Location

United States

Company Website

www.optily.com

Categories and Features

Advertising

Not specified

Data Management

Not specified

Marketing Analytics

Not specified

Categories and Features

Advertising

Not specified

Marketing Analytics

Not specified

Spend Management

Budgeting / Forecasting
Multi-Currency
Spend Analysis
Spend Control

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