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What is Oracle Audience Segmentation?

Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.

What is ADMY?

A platform focused on retargeting traffic is essential for re-engaging customers and can lead to a marked increase in both conversions and lifetime value (LTV). This innovative solution allows for audience gathering through various methods, including post-click and post-view techniques, while providing support for integration, advanced user segmentation, and compatibility with multiple traffic formats. ADMY Retargeting stands out as an all-encompassing software that aids in the collection, organization, and re-engagement of users through retargeting and programmatic media buying strategies. By utilizing this tool, businesses can seamlessly gather audiences from their product websites and present customized advertisements that resonate with individual user preferences. This targeted approach guarantees that ads are aligned with the specific interests and behaviors of customers. You can create diverse audience segments based on engagement levels and the different stages of user interaction with your offerings, which helps in reactivating dormant users while also attracting new customers. Important features include audience collection through pixel tracking on any web page or via server-to-server postback, segmentation by user interests and engagement levels, automatic ad delivery to the right users, capabilities to track users across all advertising networks and platforms, and tailored reporting to assess campaign performance. This powerful solution not only enhances the efficiency of advertising strategies but also provides valuable insights for ongoing improvements. Ultimately, by leveraging advanced retargeting techniques, businesses can foster deeper connections with their audience and drive sustained growth.

Media

Media

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Binom
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
EVOSYS TELEMATICS
Kaminari Click
Keitaro
Kinetica
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Infinity
Oracle Marketing
Oracle Responsys
Soveren
Voluum

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Binom
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
EVOSYS TELEMATICS
Kaminari Click
Keitaro
Kinetica
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Infinity
Oracle Marketing
Oracle Responsys
Soveren
Voluum

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$990 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/audience-segmentation/

Company Facts

Organization Name

ADMY

Company Location

United Arab Emirates

Company Website

admy.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

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