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What is Oracle Audience Segmentation?

Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.

What is Braight?

Revolutionize your business with cutting-edge and adaptable AI-driven solutions that exceed traditional approaches, while simultaneously improving the accuracy of your scoring process through our state-of-the-art predictive technology. We deliver unique and trustworthy online behavioral insights into client activities. Braight's AI-enhanced customer segmentation tool provides a deep comprehension of customer behaviors via advanced segmentation and predictive analysis of vast online behavioral data. This innovative solution is tailored to boost revenue from cross-selling initiatives by identifying which clients are most inclined to engage. Moreover, our refined segmentation strategy enables clients to more efficiently classify and target their audiences, leading to increased message personalization and improved response rates in digital marketing efforts. By utilizing these solutions, companies can acquire essential insights into the past, present, and future behaviors of their customers, ultimately promoting more informed decision-making and heightened customer interaction. Adopting these AI advancements not only optimizes operations but also nurtures a stronger bond with your target audience, paving the way for future growth. In a rapidly evolving market, it is crucial to stay ahead by integrating such innovative technologies into your business model.

Media

Media

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
EY Cloud Data IQ
Kinetica
Microsoft 365
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Responsys

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
EY Cloud Data IQ
Kinetica
Microsoft 365
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Responsys

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/audience-segmentation/

Company Facts

Organization Name

Braight

Company Location

United States

Company Website

braight.tech/

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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