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What is Oracle Audience Segmentation?

Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.

What is Dialog Insight?

Dialog Insight serves as a comprehensive multi-channel marketing automation platform that empowers businesses to connect with their audiences and cultivate enduring customer relationships. This platform boasts a wide array of features that facilitate the creation, management, automation, and enhancement of campaigns across various channels including email, push notifications, SMS, RCS, and WhatsApp. Its intuitive user interfaces are complemented by tools such as surveys, contests, events, forms, and web tracking, delivering a holistic understanding of both customers and potential clients. The advanced segmentation capabilities enable precise targeting based on user behavior, preferences, and purchase history, which guarantees that communications remain relevant and engaging. Furthermore, its automation functionalities allow companies to seamlessly coordinate intricate multi-channel campaigns, ensuring that the right message reaches the appropriate audience at the optimal moment. The platform also encompasses marketing pressure management, customer lifecycle monitoring, and extensive performance tracking and analytics tools, providing essential insights that inform strategic decision-making and enhance ROI. With a commitment to security, Dialog Insight is ISO27001 certified and compliant with RGPD regulations, while also offering continuous customer support for both technical needs and strategic guidance. Additionally, it equips businesses with the necessary tools to acquire, retain, and reactivate customers, thereby facilitating campaigns that are not only effective but also financially rewarding. By integrating all these features, Dialog Insight positions itself as a vital partner for companies striving to thrive in today's competitive marketing landscape.

Media

Media

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Lightspeed eCommerce
Microsoft Dynamics 365
Oracle Advertising
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Marketing
PrestaShop
Salesforce
Ticketmaster

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Lightspeed eCommerce
Microsoft Dynamics 365
Oracle Advertising
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Marketing
PrestaShop
Salesforce
Ticketmaster

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$209 per month /194€ per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/audience-segmentation/

Company Facts

Organization Name

Dialog Insight

Date Founded

1999

Company Location

Canada

Company Website

www.dialoginsight.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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