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What is Oracle Audience Segmentation?

Boost the impact of your marketing campaigns by utilizing enriched third-party data to effortlessly establish audience segments. With Oracle Audience Segmentation, you gain insights through customer analytics that enhance your ability to forecast and evaluate campaign effectiveness. The platform allows for seamless navigation of customer data, eliminating the need for SQL, thanks to user-friendly drag-and-drop tools that streamline the segment creation process and include vital information for personalizing communications. By leveraging aggregated customer insights, you can easily tailor your marketing strategies, enabling you to filter and identify your top 15% of buyers or target those who are least engaged on your website. This efficient methodology not only conserves time but also elevates the accuracy of your targeting efforts. You can swiftly assess audience sizes without the frustration of prolonged query wait times. Additionally, waterfall segmentation empowers you to build and prioritize segments within your audience, ensuring that customers receive content that is both relevant and aligned with your objectives. Furthermore, when distributing the audience to external platforms like Responsys Campaign Management, this segment data is automatically integrated, thereby enhancing the reach and effectiveness of your campaigns. These advanced features allow you to fully harness the capabilities of your marketing initiatives, ultimately driving superior results and elevating your brand's presence in the market. This comprehensive approach guarantees a more strategic and informed marketing effort, setting you up for sustained success.

What is Firepush?

Firepush offers a cost-effective solution for web push, email, and SMS marketing, successfully turning website visitors into loyal customers. Its all-in-one app integrates omnichannel campaigns, automation, and advanced reporting features, allowing businesses to elevate their marketing tactics. Users can implement smart SMS automation, initiate bulk campaigns, or utilize segmentation for precise targeting. By merging SMS with other marketing channels, companies can gain increased visibility and achieve a superior return on investment. This platform allows seamless communication with users on both desktop and mobile devices through captivating web push notifications. You can create automation that enhances conversion rates or craft promotional campaigns tailored to generate revenue. With our intuitive campaign builder, users can design high-quality campaigns in just a matter of minutes, effectively segment their audience, and execute email campaigns that truly resonate with customers. The straightforward segmentation tools provided enable effortless identification of specific target groups for email and SMS campaigns, all with a single click. Additionally, users can bolster the impact of their campaigns by leveraging analytics and reporting tools that deliver insights on both performance metrics and the reasons driving the data. Ultimately, utilizing Firepush can transform your marketing initiatives into more strategic and impactful efforts, fostering improved customer engagement and substantial sales growth, which will lead to a more robust business performance overall.

Media

Media

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Debutify Theme
Deloitte Compliance Suite
EVOSYS TELEMATICS
GemPages
Growave
Kinetica
Loox
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Responsys
Soveren

Integrations Supported

Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Debutify Theme
Deloitte Compliance Suite
EVOSYS TELEMATICS
GemPages
Growave
Kinetica
Loox
Oracle Advertising
Oracle BlueKai
Oracle Cloud CX
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Responsys
Soveren

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$25 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/audience-segmentation/

Company Facts

Organization Name

Firepush

Company Location

United Kingdom

Company Website

getfirepush.com

Categories and Features

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Categories and Features

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

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