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What is Oracle BlueKai?
Consolidate and activate your data to effectively initiate campaigns across a variety of digital advertising platforms. Utilize this data to create personalized and relevant advertisements that engage and convert your target audiences. Improve your spending efficiency in programmatic advertising on both the open web and social media avenues. While planning your campaigns, explore opportunities to identify new audiences or expand your target demographic to enhance overall campaign performance. Make use of Oracle ID Graph to merge third-party data from multiple marketing channels and devices, which will help extend your audience reach significantly. Reduce inefficiencies and enhance the purchasing journey by utilizing audience suppression reports to exclude those who have recently converted from your campaigns. Additionally, delivery reports provide insights into campaign performance, allowing you to identify potential problems and ensure that your ads reach the intended user profiles effectively. By closely monitoring these metrics and adjusting your strategies accordingly, you can drive more successful advertising outcomes and achieve your marketing objectives with greater precision. Continuous evaluation and adaptation will ultimately foster long-term success in your advertising efforts.
What is Dataiads?
We provide a thorough solution for creating, refining, and deploying impactful landing experiences that effectively convert PLA visitors into paying customers, no matter the channel or device they are using. Our platform is capable of managing a wide array of product feeds, including those from Google Merchant Center, catering to the varied requirements of numerous brands across different countries. We guarantee that product feeds are continuously updated in real-time, ensuring the information displayed is always the latest from your website. Engineered for effortless functionality, our SaaS technology operates autonomously, enabling marketing teams to leverage its capabilities without any need for technical know-how. In addition, we tailor our algorithms for similar products to meet the unique needs of your industry and diverse product categories. This integrated service is committed to enhancing customer conversion rates through tailored landing experiences in any setting. By focusing on user engagement and adaptability, we aim to maximize the effectiveness of your marketing efforts.
Integrations Supported
BlueConic
Contentsquare
Criteo
Criteo Commerce Growth
Google Drive
Google Merchant Center
Google Shopping
Meta Business Suite
Oracle Audience Segmentation
Oracle Digital Assistant
Integrations Supported
BlueConic
Contentsquare
Criteo
Criteo Commerce Growth
Google Drive
Google Merchant Center
Google Shopping
Meta Business Suite
Oracle Audience Segmentation
Oracle Digital Assistant
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Oracle
Date Founded
1977
Company Location
United States
Company Website
www.oracle.com/cx/marketing/data-management-platform/
Company Facts
Organization Name
Dataiads
Date Founded
2021
Company Location
France
Company Website
en.dataiads.io
Categories and Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization