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What is Oracle Unity Customer Data Platform?

Consolidate customer information from a variety of online, offline, and external sources to create a unified and adaptable real-time view of every individual client. The Oracle Unity Customer Data Platform harnesses the power of machine learning to suggest the most impactful next actions within existing business processes. It integrates back-office data with customer relationship management (CRM) information to produce an all-encompassing 360-degree view of each customer. By consistently gathering customer signals and refreshing the profile in real time, Oracle Unity guarantees that you always have the most current insights into your clientele. Streamline and unite all your data sources—whether they stem from online, offline, or first-, second-, and third-party origins—into a seamless and interconnected customer profile. Effectively link distinct identities across various devices, channels, and platforms. Utilize advanced privacy and identity management tools to build a cohesive and easily accessible profile. Additionally, enhance and oversee data quality by consolidating all information, including real-time behavioral signals, in a centralized system, which ensures that your customer insights are not only accurate but also actionable. This holistic strategy empowers businesses to react to customer requirements with unprecedented speed and effectiveness, ultimately leading to improved customer satisfaction and loyalty. By prioritizing real-time updates and data integrity, organizations can stay ahead of market trends and adapt their strategies accordingly.

What is Manago AI?

Manago AI is a customer engagement platform designed to help marketers turn customer insights into campaigns through a simpler, prompt-driven experience. The platform, previously known as SALESmanago, is positioned as a customer data and engagement platform for eCommerce and customer lifecycle teams. It combines customer data, campaign workflows, content creation, recommendations, reporting, and cross-channel messaging in one environment. The Customer Data Platform unifies behavior, purchases, engagement, preferences, consent, and predictive signals into live customer profiles that can be used for campaigns, journeys, and personalization. Marketing automation helps teams build journeys around real customer behavior, including browsing, buying, cart abandonment, return visits, and disengagement. Commerce Marketing captures customer intent from views, carts, wishlists, back-in-stock requests, price-drop alerts, and purchase history so teams can recover revenue and create the next buying moment faster. Personalization adapts messages, offers, timing, and experiences using customer data, behavior, AI predictions, product context, interests, intent, purchase history, and journey stage. Recommendation tools use browsing history, purchase behavior, product data, and AI scoring to show products each customer is more likely to want next. Manago AI also supports email, SMS, WhatsApp, and website engagement so teams can coordinate customer journeys across the channels customers already use. Its AI layer includes predictive, generative, conversational, recommendation, and agentic AI, while AI MCP lets users access customer data and take action from ChatGPT, Claude, Cursor, and other MCP-compatible tools. By combining CDP capabilities, marketing automation, commerce marketing, personalization, recommendations, agentic AI, MCP access, integrations, APIs, and omnichannel messaging, Manago AI helps brands engage, convert, and retain customers more effectively.

Media

Media

Integrations Supported

Kinetica
Oracle Advertising
Oracle BlueKai

Integrations Supported

Aurea CRM
Bitrix24
Focus Contact Center
Google Analytics
LiveWebinar
LogiCommerce
Magento
OpenCart
PrestaShop
Salesforce
Social WiFi
Twilio
UpViral
WordPress
Youengage
Zoho CRM

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$0
The price depends on the functionalities you need and number of contacts in your database.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/customer-data-platform/

Company Facts

Organization Name

Manago AI

Date Founded

2011

Company Location

Poland

Company Website

manago.ai/

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Enrichment

Not specified

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Recommendation Engine
Website Personalization

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Sales Intelligence

CRM Integration
Data Import/Export
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Prospecting Tools
Reporting/Analytics

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