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What is Ortto?

Integrate your data effectively, categorize your audience, deliver smooth experiences, and easily monitor your performance. The use of no-code integrations enables you to consolidate data from various sectors like finance, marketing, sales, support, and product into a unified customer profile. This consolidation highlights the actions that hold the greatest significance for your business. Audience segmentation is an invaluable strategy that empowers you to reach targeted groups based on a mix of demographic, firmographic, behavioral, and transactional data. Crafting the right message for the appropriate individual at the ideal moment is crucial. Delivering hyper-personalized omnichannel experiences that resonate with your audience throughout the entire customer journey offers a unique opportunity for engagement. Intelligent automation can create interactions that feel genuinely human, enhancing the overall experience. Data should simplify decision-making rather than complicate it. With the aid of visual analytics and insightful reports, your entire team can engage in data-driven decisions, while tailored dashboards ensure you remain focused on your objectives. Ultimately, embracing a data-centric approach is essential for fostering growth and enhancing customer relationships.

What is Altcraft?

The Altcraft Platform serves as an omnichannel Customer Data Platform (CDP) that can be deployed either as private cloud software or on-premises. Opting for on-premise installation enables businesses to customize the software according to their specific requirements, while the cloud version provides tiered pricing based on customer profiles. **FEATURES** - Gather comprehensive customer profiles that include a complete history of interactions. - Support for multiple resource subscriptions, which encompass location and device data, as well as integration with CRM and SQL systems. - Deliver 360-degree analytics on customer profiles. **Automate Marketing Workflows** - Manage customer journeys effectively with tools for A/B/n testing. - Personalize content for targeted campaigns. - Utilize both static and dynamic segmentation for better audience targeting. - Track web and messaging events and enable transactional messaging. - Benefit from an intuitive email builder that makes creating emails easy and efficient. **Engage Through Digital Channels** - Communicate with customers through various messengers and SMS marketing. - Utilize rich mobile notifications and web push messages. - Leverage banners, social media, and other custom channels for promotion. - Create and manage forms for data collection. **Real-Time Analytics** - Set pixel goals for tracking conversions. - Conduct cohort analysis to understand customer behavior over time. - Generate audience growth reports to measure engagement. - Visualize interactive conversion funnels for a clearer understanding of user journeys. - Compile summary reports to evaluate performance effectively. With its comprehensive suite of tools and features, the Altcraft Platform equips businesses with everything they need to enhance customer relationships and optimize marketing efforts.

Media

Media

Integrations Supported

Facebook
APIANT
Causal
Evidence
Integrate.io
LeadPro
LeadsBridge
LiveChat
Lob
Lyftrondata
Nanacast
NeverBounce
Pirsonal
PrestaShop
Raisely
Raklet
SendGrid
Uplup
Wufoo
n8n

Integrations Supported

Facebook

API Availability

Has API

API Availability

Has API

Pricing Information

$199 per month
Free Trial Offered?

Pricing Information

$300/mo
On-Premise has:
Unlimited number of platform users.
Unlimited number of communications.
Unlimited number of subscribers.

Send a request to get the price list on the Cloud or On-Premise.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Ortto

Date Founded

2015

Company Location

Australia

Company Website

ortto.com

Company Facts

Organization Name

Altcraft Platform

Date Founded

2015

Company Location

Russia

Company Website

www.altcraft.com/en/

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking

AI Marketing

Not specified

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication

Customer Data Platforms (CDP)

Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
GDPR Compliance

Customer Journey Mapping Tools

Action Management
Behavioral Analytics
Customer Profiles
Templates

Demand Generation

Not specified

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

Not specified

Lead Capture

Dashboard
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Generation

Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Website Visitor Tracking

Mobile Marketing

Contextual Targeting
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Social Media Retargeting

Sales Enablement

Collaboration
Contact Management
Content Management
Goals / Quota Management
Lead Management
Territory Management

SMS Marketing

Artificial Intelligence
Reporting/Analytics

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Target Account Identification

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

Customer Engagement

Analytics
Communication Management
Gamification

Customer Loyalty

Customer Activity Tracking
No-Card Loyalty System

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Website Visitor Tracking

Push Notifications

Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

Message Personalization
Reporting/Analytics

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