Outbrain vs. AddThis

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What is Outbrain?

Elevate your brand's presence by utilizing Outbrain's exceptional publisher network, which allows you to connect with a specifically targeted audience that is deeply engaged. As we identify your perfect customers, you can concentrate on driving significant business results. Outbrain creates valuable connections for brands and agencies with a broad audience of global consumers who engage with content throughout the open web. This platform enables you to increase your visibility, inform prospective customers, and influence their decisions while they are actively seeking information. Focus on driving lower-funnel conversions such as sales, app downloads, and video views, among other desired actions. With our advanced platform, you can guarantee that your content receives the attention it deserves, broadening your audience and enhancing your online revenue streams. Acting as a crucial part of the technological framework for media companies, we empower them to successfully compete with larger platforms for audience expansion, engagement, and loyalty. Our extensive experience and dedication to innovation have established Outbrain as a frontrunner in recommendation technology, continuously improving the ways in which various types and formats of content are discovered across multiple devices. Embrace the opportunity to harness these advancements and maximize the reach of your content in an ever-changing digital landscape, ensuring that your brand remains at the forefront of consumer consciousness.

What is AddThis?

Transform your website visitors into dedicated customers using powerful tools that are trusted by more than 15 million websites. While AddThis is renowned for its stylish sharing buttons, it also features a wide range of free tools for websites, including list builders, link promotion, and suggested posts. This platform simplifies the process of spreading your content throughout the web. You can design engaging calls to action that direct visitors to key pages you want to showcase, making navigation easier for them. Furthermore, by integrating with your email service, you can seamlessly collect email addresses to build your subscriber list. Engaging your audience with tailored popular content that resonates with their interests has become increasingly straightforward. AddThis works harmoniously with leading CMS platforms like Google AMP and WordPress. Additionally, you can leverage AddThis ecommerce tools to reduce shopping cart abandonment, increase sales, and secure valuable leads. You also have the ability to segment your audience based on various criteria such as new versus returning visitors, their devices, locations, and social media sources, which enhances overall engagement. By analyzing these different audience groups, you can refine your marketing approaches to establish a deeper connection with your users, ultimately leading to better customer retention and satisfaction.