Outbrain vs. Decide

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What is Outbrain?

Elevate your brand's presence by utilizing Outbrain's exceptional publisher network, which allows you to connect with a specifically targeted audience that is deeply engaged. As we identify your perfect customers, you can concentrate on driving significant business results. Outbrain creates valuable connections for brands and agencies with a broad audience of global consumers who engage with content throughout the open web. This platform enables you to increase your visibility, inform prospective customers, and influence their decisions while they are actively seeking information. Focus on driving lower-funnel conversions such as sales, app downloads, and video views, among other desired actions. With our advanced platform, you can guarantee that your content receives the attention it deserves, broadening your audience and enhancing your online revenue streams. Acting as a crucial part of the technological framework for media companies, we empower them to successfully compete with larger platforms for audience expansion, engagement, and loyalty. Our extensive experience and dedication to innovation have established Outbrain as a frontrunner in recommendation technology, continuously improving the ways in which various types and formats of content are discovered across multiple devices. Embrace the opportunity to harness these advancements and maximize the reach of your content in an ever-changing digital landscape, ensuring that your brand remains at the forefront of consumer consciousness.

What is Decide?

Decide, which was formerly recognized as LockerDome, provides brands and publishers with access to a growing marketplace filled with sophisticated models that improve decision-making processes. Each model introduced not only adds to the capabilities of the Decision Marketplace but also enhances overall intelligence. Brands and publishers can effectively leverage these models while prioritizing user privacy, leading to superior decision-making outcomes. Since its launch, Decide has consistently avoided reliance on invasive data sources for determining advertising selections and impression pricing, and by 2021, the reliance on third-party cookies has been largely phased out. The ad platform is specifically crafted for measured media, ensuring effectiveness from the very beginning. Moreover, Decide's innovative attribution technology allows both advertisers and publishers to evaluate value creation with remarkable accuracy, right down to each impression, while concentrating on improving business outcomes. Ultimately, our groundbreaking methodology is transforming the advertising industry in significant ways, setting new standards for efficiency and effectiveness.