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Ratings and Reviews 0 Ratings
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What is Outbrain?
Elevate your brand's presence by utilizing Outbrain's exceptional publisher network, which allows you to connect with a specifically targeted audience that is deeply engaged. As we identify your perfect customers, you can concentrate on driving significant business results. Outbrain creates valuable connections for brands and agencies with a broad audience of global consumers who engage with content throughout the open web. This platform enables you to increase your visibility, inform prospective customers, and influence their decisions while they are actively seeking information. Focus on driving lower-funnel conversions such as sales, app downloads, and video views, among other desired actions. With our advanced platform, you can guarantee that your content receives the attention it deserves, broadening your audience and enhancing your online revenue streams. Acting as a crucial part of the technological framework for media companies, we empower them to successfully compete with larger platforms for audience expansion, engagement, and loyalty. Our extensive experience and dedication to innovation have established Outbrain as a frontrunner in recommendation technology, continuously improving the ways in which various types and formats of content are discovered across multiple devices. Embrace the opportunity to harness these advancements and maximize the reach of your content in an ever-changing digital landscape, ensuring that your brand remains at the forefront of consumer consciousness.
What is ImpactHero?
Drawing on valuable insights from a range of expert surveys in the realm of content marketing, we have developed a dedicated tool specifically designed for content marketing teams, incorporating features that address their unique requirements and workflows. This groundbreaking tool effectively identifies successful marketing strategies and content that drive conversions, attract leads, and engage new visitors. It allows users to assess which content types perform the best, analyze their content funnel, and uncover areas for improvement throughout the customer journey stages. By leveraging AI-generated insights, users can enhance their content marketing approaches and make informed decisions that positively impact business results. The tool has been carefully designed for marketers, ensuring it contains only the crucial information they need. Furthermore, it simplifies data analysis, making the process much faster and more efficient. Utilizing a Markov chain-based model, the tool investigates how particular pages affect the probability of website visitors becoming leads after interacting with those pages, offering profound insights into user behavior and content efficacy. This holistic strategy enables marketers to refine their approaches for improved success in an increasingly competitive environment. Ultimately, the tool not only enhances marketing capabilities but also fosters a deeper understanding of audience engagement and preferences.
Integrations Supported
AT Internet
Acxiom Real Identity
Appmax
BeMob
CPV Lab Pro
DV Publisher Suite
Data Virtuality
Integrations Supported
Google Analytics
Google Calendar
Google Sheets
API Availability
API Availability
Has API
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
On-Site Training
Training Options
Documentation Hub
Webinars
Company Facts
Organization Name
Outbrain
Date Founded
2006
Company Location
United States
Company Website
www.outbrain.com
Company Facts
Organization Name
Semrush
Date Founded
2008
Company Location
United States
Company Website
www.semrush.com/impacthero/
Categories and Features
Brand Management
Not specified
Content Distribution
Not specified
Content Marketing
Audience Targeting
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Marketing Planning
Not specified
Native Advertising
Not specified
PPC
Not specified
Categories and Features
Content Marketing
Not specified