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What is Outbrain?

Elevate your brand's presence by utilizing Outbrain's exceptional publisher network, which allows you to connect with a specifically targeted audience that is deeply engaged. As we identify your perfect customers, you can concentrate on driving significant business results. Outbrain creates valuable connections for brands and agencies with a broad audience of global consumers who engage with content throughout the open web. This platform enables you to increase your visibility, inform prospective customers, and influence their decisions while they are actively seeking information. Focus on driving lower-funnel conversions such as sales, app downloads, and video views, among other desired actions. With our advanced platform, you can guarantee that your content receives the attention it deserves, broadening your audience and enhancing your online revenue streams. Acting as a crucial part of the technological framework for media companies, we empower them to successfully compete with larger platforms for audience expansion, engagement, and loyalty. Our extensive experience and dedication to innovation have established Outbrain as a frontrunner in recommendation technology, continuously improving the ways in which various types and formats of content are discovered across multiple devices. Embrace the opportunity to harness these advancements and maximize the reach of your content in an ever-changing digital landscape, ensuring that your brand remains at the forefront of consumer consciousness.

What is ImpactHero?

Drawing on valuable insights from a range of expert surveys in the realm of content marketing, we have developed a dedicated tool specifically designed for content marketing teams, incorporating features that address their unique requirements and workflows. This groundbreaking tool effectively identifies successful marketing strategies and content that drive conversions, attract leads, and engage new visitors. It allows users to assess which content types perform the best, analyze their content funnel, and uncover areas for improvement throughout the customer journey stages. By leveraging AI-generated insights, users can enhance their content marketing approaches and make informed decisions that positively impact business results. The tool has been carefully designed for marketers, ensuring it contains only the crucial information they need. Furthermore, it simplifies data analysis, making the process much faster and more efficient. Utilizing a Markov chain-based model, the tool investigates how particular pages affect the probability of website visitors becoming leads after interacting with those pages, offering profound insights into user behavior and content efficacy. This holistic strategy enables marketers to refine their approaches for improved success in an increasingly competitive environment. Ultimately, the tool not only enhances marketing capabilities but also fosters a deeper understanding of audience engagement and preferences.

Media

Media

Integrations Supported

ASTRAD DSP
AT Internet
Adverity
Appmax
BI Book
BOSCO
CorralData
Data Virtuality
Google Data Studio
Hevo
Ikigai
Integrate.io
MINT
MSIGHTS
Nexoya
NextDNS
Segwise
Sitejet
Voluum DSP
YouTube

Integrations Supported

ASTRAD DSP
AT Internet
Adverity
Appmax
BI Book
BOSCO
CorralData
Data Virtuality
Google Data Studio
Hevo
Ikigai
Integrate.io
MINT
MSIGHTS
Nexoya
NextDNS
Segwise
Sitejet
Voluum DSP
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Outbrain

Date Founded

2006

Company Location

United States

Company Website

www.outbrain.com

Company Facts

Organization Name

Semrush

Date Founded

2008

Company Location

United States

Company Website

www.semrush.com/impacthero/

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Popular Alternatives

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