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What is Outbrain?
Elevate your brand's presence by utilizing Outbrain's exceptional publisher network, which allows you to connect with a specifically targeted audience that is deeply engaged. As we identify your perfect customers, you can concentrate on driving significant business results. Outbrain creates valuable connections for brands and agencies with a broad audience of global consumers who engage with content throughout the open web. This platform enables you to increase your visibility, inform prospective customers, and influence their decisions while they are actively seeking information. Focus on driving lower-funnel conversions such as sales, app downloads, and video views, among other desired actions. With our advanced platform, you can guarantee that your content receives the attention it deserves, broadening your audience and enhancing your online revenue streams. Acting as a crucial part of the technological framework for media companies, we empower them to successfully compete with larger platforms for audience expansion, engagement, and loyalty. Our extensive experience and dedication to innovation have established Outbrain as a frontrunner in recommendation technology, continuously improving the ways in which various types and formats of content are discovered across multiple devices. Embrace the opportunity to harness these advancements and maximize the reach of your content in an ever-changing digital landscape, ensuring that your brand remains at the forefront of consumer consciousness.
What is Nielsen Marketing Cloud?
Boost your return on investment by understanding how your marketing and advertising tactics resonate with audiences at every phase of the customer journey. Discover what your audience truly wants and connect those insights to the media, music, sports, and video content they enjoy the most. Evaluate how successful your campaigns are in meeting brand objectives, and enhance your video offerings by integrating details about popular shows and celebrities to foster a more individualized experience for viewers. This strategy not only strengthens the bond with your audience but also encourages greater engagement and loyalty over time. By focusing on these key aspects, you can create a more compelling brand narrative that resonates deeply with your target demographic.
Integrations Supported
Acxiom Real Identity
Bright Analytics
Commanders Act
DV Publisher Suite
FuseCommander
MSIGHTS
TrustCommander
BI Book
Integrations Supported
Acxiom Real Identity
Bright Analytics
Commanders Act
DV Publisher Suite
FuseCommander
MSIGHTS
TrustCommander
Algonomy
Cluster
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
Not specified
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Not specified
Training Options
Documentation Hub
On-Site Training
Training Options
Not specified
Company Facts
Organization Name
Outbrain
Date Founded
2006
Company Location
United States
Company Website
www.outbrain.com
Company Facts
Organization Name
Nielsen
Company Website
www.nielsen.com/solutions/media-planning/marketing-cloud/
Categories and Features
Brand Management
Not specified
Content Distribution
Not specified
Content Marketing
Audience Targeting
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Marketing Planning
Not specified
Native Advertising
Not specified
PPC
Not specified
Categories and Features
Data as a Service (DaaS)
Not specified
Data Management Platforms (DMP)
Not specified
Market Intelligence
Not specified
Marketing Analytics
Not specified
Marketing Planning
Not specified